Conversion Rate Optimization Senior Manager

Join Housecall Pro as a Senior Manager of Conversion Rate Optimization. In this role, you will lead the strategy and team responsible for increasing the effectiveness of HCP's digital traffic-to-lead journey. You will translate growth marketing priorities, customer behavior, acquisition economics, and website performance into a cohesive conversion strategy. You will also manage an extensive experimentation portfolio, guide annual planning and prioritization, and establish the systems, standards, and capabilities that allow conversion optimization to scale. Additionally, you will influence how the organization approaches landing pages, experimentation, personalization, measurement, and digital customer journeys.

• Lead the strategy, team, and operating model responsible for increasing the effectiveness of HCP’s digital traffic-to-lead journey.
• Own an extensive experimentation portfolio, guide annual planning and prioritization, and establish the systems, standards, and capabilities that allow conversion optimization to scale.
• Influence how the organization approaches landing pages, experimentation, personalization, measurement, and digital customer journeys, balancing near-term performance opportunities with longer-term improvements.

• Experience influencing Product, Engineering, Design, Analytics, Marketing Operations, and senior Marketing stakeholders on experimentation infrastructure, website strategy, measurement, and investment priorities
• Demonstrated experience developing conversion strategy across multiple acquisition channels, customer segments, products, or verticals while connecting optimization work to lead quality, acquisition efficiency, or revenue outcomes
• Proven experience combining quantitative and qualitative research methodologies to identify customer friction, prioritize opportunities, and shape digital growth strategy
• Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation
• 8+ years of experience in conversion rate optimization, growth marketing, digital experimentation, product growth, or a related discipline, including ownership of sophisticated experimentation programs with measurable business impact
• Deep experience with experimentation, digital analytics, behavioral analytics, and website optimization platforms (i.e. Optimizely, VWO, Google Analytics 4, Hotjar, FullStory, Contentsquare...)
• Bachelor’s degree in Marketing, Business, Analytics, Statistics, Economics, a related field, or equivalent work experience
• Advanced expertise in experimentation methodology, including hypothesis development, statistical power, sample sizing, significance, test validity, interaction effects, segmentation, and interpretation of complex results
• A multi-dimensional background with a breadth of cross-functional interests or depth of specialized mastery
• Experience leading through influence by creating clarity, building alignment, and driving accountability across cross-functional partners without direct authority
• Ability to create clarity across competing priorities and lead teams through complex, cross-functional work with significant dependencies
• Executive-ready communication skills with the ability to synthesize complex findings, make evidence-based recommendations, and influence decisions across senior stakeholders
• Strong business judgment with the ability to determine where experimentation creates value and where broader structural or experience changes are required
• Ability to develop people, raise standards, and create an environment of accountability, curiosity, healthy debate, and continuous improvement
• Strategic thinking that connects customer behavior, marketing economics, website performance, and experimentation into clear long-term priorities
• Personal resilience to learn from scratch, and successfully thrive in ambiguity
• A test-and-learn mindset that values rigorous experimentation while recognizing that learning, customer understanding, and organizational knowledge are meaningful outcomes