Lead of Lifecycle Marketing

Join Housecall Pro as the Lead of Lifecycle Marketing, where you'll manage the full spectrum of lifecycle campaigns, including email, SMS, and in-app messaging. You'll oversee campaign strategy, execution, and analysis across multiple channels, collaborating closely with content, design, and analytics teams. Your role will involve analyzing performance metrics, optimizing campaigns, and continuously evolving strategies to meet business goals. You'll ensure campaigns are personalized, timely, and compliant with relevant regulations, providing a cohesive experience across all customer touchpoints.

• Lead the development and implementation of multi-channel lifecycle marketing strategies, focusing on email, SMS, and in-app messaging.
• Oversee campaign strategy, execution, and analysis across multiple channels, collaborating closely with content, design, and analytics teams.
• Analyze performance metrics, optimize campaigns, and continuously evolve strategies to meet business goals, ensuring compliance with relevant regulations.

• Proven experience writing Liquid and/or Mustache templates for advanced personalization and conditional content
• Experience with a CDP such as Segment, mParticle, or RudderStack is a plus
• Knowledge of email and SMS compliance regulations such as GDPR, CAN-SPAM, and TCPA
• Excellent HTML and CSS skills, including table-based email layouts, inline styles, media queries, and client-specific rendering fixes
• Strong JavaScript skills for landing pages, forms, custom tracking, and data manipulation
• Solid grasp of customer data models, segmentation, and event-based triggering
• 5+ year experience in email marketing, SMS, in-app messaging, including campaign strategy, execution, and analysis
• Experience with A/B testing, segmentation, and personalization across channels with proven success of driving lift in engagement
• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience
• Strong ability to Multi-task to ensure communication and deployments happen on-time
• Enthusiasm for learning and staying current with industry trends
• Attention to detail and creative problem-solving abilities
• A proactive mindset focused on continuous improvement
• Ability to adapt to changing priorities and meet deadlines
• Strong communication and teamwork skills