Senior Director of Paid Social (B2B)

Join our team as a Senior Director of Paid Social (B2B). In this role, you will oversee a dedicated enterprise client engagement, leading paid social strategy, activation, and stakeholder management. You will help shape our agency's B2B social media practice, guide the adoption of next-generation paid social strategies, and ensure campaigns deliver measurable business outcomes. You will also play a key role in training and developing your team, improving processes, and influencing agency-wide B2B thought leadership.

• Oversee the development and execution of paid social strategies for enterprise clients, ensuring alignment with overall marketing goals and objectives.
• Lead and mentor a team of social media professionals, fostering a culture of continuous learning and improvement, and driving operational excellence.
• Collaborate cross-functionally with analytics, paid search, and programmatic leads to deliver cohesive demand generation programs that drive marketing-qualified and sales-qualified leads.

• Proven ability to build and optimize full-funnel B2B programs that drive measurable business outcomes (pipeline, MQLs, SQLs, CAC efficiency)
• 2+ years of leadership experience managing and mentoring social or media professionals
• Excellent written and verbal communication skills with the ability to translate platform insights into C-suite business language
• Deep understanding of LinkedIn Ads, Meta, and other B2B-relevant platforms, including audience segmentation, lookalike modeling, and account-based strategies
• Working knowledge of Smartly, Google Ads Manager, and advanced automation tools for social optimization and reporting
• Bachelor’s degree in Marketing, Business, Analytics, or a related field (MBA or advanced degree a plus)
• 8+ years of experience in paid social media advertising, with significant focus on B2B or lead generation campaigns targeting enterprise or SaaS decision-makers
• Strong command of creative strategy and testing frameworks tailored to professional audiences and complex buying committees
• Experience with B2B data and analytics ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar)
• Experience on large, complex accounts with multiple stakeholders and business units
• Experience planning media for B2B, SaaS, or financial services brands