Associate Director of Paid Search (B2B)

Join our team as the Associate Director of Paid Search (B2B). In this role, you will own the paid search strategy and performance across your portfolio, lead campaign architecture and ongoing optimization, design measurement strategies, and translate performance data into actionable recommendations for senior client stakeholders. You will also mentor and coach junior team members and partner closely with Client Strategy, Analytics, and Creative. Enjoy benefits such as half-day Fridays, multiple medical plans, 401(k) with company matching, unlimited PTO, and more.

• Owning paid search strategy and performance across your portfolio, including forecasting, budget planning, testing roadmaps, and developing quarterly points of view that inform client decision-making.
• Leading campaign architecture and ongoing optimization across Google Ads, Microsoft Ads, and SA360, including bidding strategy, audience layering, and thoughtful use of automation.
• Designing measurement strategies that connect paid search investment to pipeline, not just form fills, through offline conversion imports, CRM feedback loops, and lead quality scoring.

• Comfort operating with ambiguity and competing priorities across multiple accounts
• Direct experience with B2B measurement infrastructure: Salesforce or HubSpot integration, offline conversion imports, lead scoring, and multi-touch or incrementality frameworks. You should be able to explain what you do when the CRM data is messy, because it usually is
• The ability to hold a point of view with a senior client who disagrees, and to change it when the data says you should
• 6+ years in paid search, with at least 3 running B2B programs where lead quality and pipeline were the accountability, not MQL volume
• Strong analytical instincts and fluency in GA4 plus at least one enterprise analytics or BI platform
• Depth in Google Ads and Microsoft Ads at the architecture level: how you'd structure an account for a business with three products, six personas, and a nine-month sales cycle
• Experience with SaaS, fintech, HR/payroll, or similarly considered-purchase B2B categories
• Familiarity with ABM and intent data platforms (6sense, Demandbase, or similar) and how they inform search targeting
• Experience mentoring or formally managing paid search talent
• Agency experience, or experience managing an agency