Group Account Director (B2B)

Join Wpromote, a leading digital marketing agency, as a Group Account Director. In this role, you will lead the growth, retention, and strategic direction of our largest B2B client relationships. You will serve as a senior strategic partner to clients, overseeing a portfolio of complex B2B accounts and guiding the account teams responsible for their success. You will develop trusted relationships with senior client stakeholders, translate business and marketing objectives into integrated strategies, and ensure Wpromote delivers measurable value across every engagement.

• Servir como socio estratégico senior para los clientes, aportando experiencia en marketing digital, generación de leads y adquisición de clientes.
• Desarrollar relaciones de confianza con los principales interesados de los clientes, traduciendo los objetivos comerciales y de marketing en estrategias integradas.
• Identificar oportunidades de crecimiento orgánico, gestionar la salud y rentabilidad de las cuentas, y desarrollar líderes de cuentas en diversas industrias.

• Proven experience managing, mentoring, and developing account leaders and cross-functional teams
• Experience leading full-funnel digital programs spanning awareness, demand generation, lead nurturing, pipeline acceleration, and sales enablement
• 5-6+ years of B2B client management experience
• An energetic, solutions-oriented approach and passion for client leadership
• The ability to translate complex media, attribution, and business performance data into clear insights and recommendations for VP and C-suite stakeholders
• Strong strategic marketing capabilities, including competitive assessments, industry analysis, audience segmentation, and go-to-market planning
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• The ability to foster collaboration and influence teams across disciplines without direct authority
• Experience overseeing a portfolio of complex, enterprise-sized client relationships and guiding multiple account teams
• The ability to prioritize multiple complex workstreams and perform effectively under pressure
• 10-12+ years experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment
• Experience developing and executing integrated digital marketing strategies across Paid Search, Organic Search, Paid Social, Programmatic, Email, Content, and other relevant channels
• Strong financial acumen, including experience managing account profitability, scopes of work, staffing plans, and resource allocation
• Experience successfully overseeing multiple enterprise-sized clients with combined media budgets exceeding $80 million
• A strong understanding of B2B sales cycles, buying committees, and funnel stages from MQA through closed-won, with the ability to align marketing programs with revenue KPIs
• Experience leveraging CRM, marketing automation, and intent data platforms such as Salesforce, HubSpot, 6sense, and Demandbase to inform strategy and reporting
• Exceptional communication, presentation, negotiation, and executive stakeholder management skills
• A demonstrated track record of strengthening client relationships, retaining business, and identifying organic growth opportunities
• Experience supporting enterprise new business pitches and RFP responses
• Experience helping scale account management processes or capabilities within a growing B2B practice
• Familiarity with multi-touch attribution and media mix modeling