Director of Paid Social

Join our team as the Director of Paid Social, where you'll lead full-funnel paid social strategy, execution, optimization, and measurement for a portfolio of high-growth clients. As a senior leader, you'll drive strategic client partnerships, solve complex performance challenges, and collaborate closely with experts across various marketing disciplines. This role is ideal for an experienced paid social leader who thrives in a fast-paced environment and can balance strategic leadership with hands-on expertise.

• Lead the development and execution of full-funnel paid social strategies for a portfolio of high-growth clients, ensuring alignment with broader business outcomes.
• Drive strategic client partnerships, solve complex performance challenges, and collaborate with cross-functional teams to deliver integrated marketing solutions.
• Mentor and develop team members, shape the future of the discipline by leveraging AI, automation, and scalable workflows to elevate performance and efficiency.

• Ability to lead strategic client conversations, build trusted relationships, navigate ambiguity, and make clear recommendations under pressure
• Working knowledge with advanced measurement approaches such as incrementality testing, geo testing, brand lift, conversion lift, media mix modeling, and creative experimentation frameworks
• Excellent verbal, written, presentation, and storytelling skills
• Pinterest, Snapchat, LinkedIn, Reddit, and/or X
• Experience managing six- to seven-figure monthly paid media budgets
• Strong hands-on experience across Meta and TikTok, with additional experience across platforms such as
• Ability to move fluidly between strategy and execution, including stepping into platform work when the account or team needs it
• Strong analytical thinking, attention to detail, and ability to turn data into actionable strategy
• 7+ years of experience in paid media, with deep expertise in paid social strategy, buying, optimization, measurement, and client leadership
• Strong cross-functional collaboration skills and the ability to partner effectively with paid search, client strategy, creative, analytics, programmatic, and other media teams
• A background in supporting ecommerce and/or CPG brands, ideally in fast-moving environments with aggressive acquisition, revenue, efficiency, or growth goals
• Full-funnel paid social experience across awareness, consideration, conversion, retention, creative testing, and measurement
• History of managing and developing direct reports, including coaching, feedback, performance management, and career development
• Experience with Smartly, Sprinklr, or other AI-enabled advertising, automation, reporting, QA, or ad operations tools
• Working knowledge of paid search and how paid social fits within broader cross-channel media planning
• Proficiency in helping teams adopt AI-enabled workflows, automation, or process improvements
• Familiarity across additional media channels such as programmatic, retail media, influencer, lifecycle/email, SEO, or broader media strategy
• Experience contributing to new business pitches, strategic audits, or account growth planning
• Prior agency experience in an AOR-style model or with integrated, cross-functional client teams