Senior Marketing Analytics Manager

Join Garner as a Senior Marketing Analytics Manager, where you'll be embedded in the Growth Marketing team, responsible for B2C member activation and engagement. You'll report directly to the Director of Marketing Operations and serve as the dedicated data and analytics partner for the Growth Marketing team. Your role will involve audience targeting and segmentation, analytics and reporting, product and engagement analytics, experimentation, data governance, and systems and technology stack. This is a high-impact role that will help engage more members, deliver a first-class member experience, and improve health outcomes at scale.

• Own the audience targeting, segmentation, and personalization data behind email, SMS, and direct mail campaigns, partnering with Engineering to troubleshoot data issues.
• Define, build, and maintain the KPIs, metric definitions, performance reports, and dashboards that Growth Marketing relies on, including funnel and lifecycle metrics.
• Develop and execute on the Growth Marketing team’s A/B testing program and performance reporting, ensuring that experimentation is data-driven and results are actionable.

• Expertise in the modern data stack. Hands-on proficiency with Snowflake, SQL, Python, and visualization tools (e.g., Looker, Tableau, Power BI, or similar). Experience with ESP/CRM event data (Iterable, Braze, Salesforce Marketing Cloud, Klaviyo, or similar) is a strong plus
• Self-starter approach with the ability to “roll up your sleeves” and juggle multiple priorities & deadlines, doing whatever is necessary to ensure company success. You thrive in a fast-paced, dynamic startup environment
• Growth & marketing, B2C, B2B2C, and Product-led Growth subject matter expertise preferred but not required (e.g., customer funnel analytics, cohort and retention curves, channel attribution, lifecycle email/SMS/direct mail performance, targeting/segmentation, personalization)
• A desire to be a part of a high-performing, mission-driven team that operates with intense urgency, a strong sense of individual accountability, and a commitment to authentic feedback
• AI fluency. Comfort with and excitement about harnessing AI agents to build analyses, design dashboards, and validate results
• 4–6+ years in marketing & growth & analytics, business intelligence, growth analytics, marketing analytics, or a similar data-centric role
• Experience in experimentation & reporting. Familiarity with A/B and incrementality test design, statistics, measurement, and optimization
• Analytical rigor and problem framing. You turn a vague business question into the right analysis, define a defensible metric, and state your assumptions rather than jumping to a chart. You’re a strong communicator who’s comfortable using insight to drive decisions for a marketing audience and executives