Product Marketing Director

Join Garner as a Product Marketing Director, where you will lead the go-to-market strategy and execution for our product portfolio. You will drive the narrative around healthcare economics, serve as a strategic partner to Sales and Product, and have a direct impact on revenue generation and market positioning. This role offers flexible PTO, hybrid and remote work options, and a variety of financial and social benefits.

• Own the end-to-end go-to-market strategy across a portfolio of product lines, including market segmentation, value proposition development, competitive positioning, and messaging architecture.
• Lead major product launches and feature releases, ensuring market readiness, sales enablement, and customer adoption.
• Set the standard for data-driven marketing plans with clear KPIs, and run regular business reviews to measure impact and drive iteration.

• A demonstrated ability to lead and partner across functions — you influence without authority, synthesize diverse perspectives, and build credibility with Sales, Product, and Executive teams
• Exceptional analytical skills — you are comfortable building and interpreting financial models, conducting cohort analysis, and using data to drive marketing decisions and validate assumptions
• 8+ years in B2B product marketing, including 3+ years leading product marketing strategy at scale
• Intellectual curiosity and genuine interest in healthcare economics, benefits design, and/or data-driven decision making; you ask the right questions and never accept surface-level explanations
• Deep comfort with ambiguity and a bias toward action; you thrive in fast-growing environments where you must move quickly while maintaining intellectual rigor
• A desire to be part of a high-performing, mission-driven team that operates with intense urgency, a strong sense of individual accountability, and a commitment to authentic feedback
• A track record of launching products and leading strategic repositioning initiatives at companies with high-caliber customers (Fortune 500, sophisticated tech buyers, etc.)
• Excellent communication skills with the ability to translate complex technical and business concepts into clear, compelling narratives for diverse audiences (executives, clinicians, benefit managers)