Audience Success Specialist

This role is based in our 605 Third Ave office.

As the Audience Success Specialist, you will lead core attendee-facing programs including Brand Curation, Hosted Buyer, and Premier Partner initiatives, focusing on retailer acquisition, strategic matchmaking, and enhancing the overall customer journey through data-driven program management.

You will manage programs end to end, from retailer recruitment and lounge management to performance analysis and technology implementation, while collaborating cross-functionally with marketing, sales, and event teams to design innovative customer engagement initiatives and scale existing programs. 

To excel in this position, you will need exceptional analytical abilities, operational expertise, and the capacity to thrive in a dynamic, fast-paced environment. You will also manage complex stakeholder relationships to deliver measurable business results. This role reports to the Attendee Marketing Director. 

Key Responsibilities

• Prepare comprehensive close-out reports, monitor weekly pacing, track performance trends, and deliver data-driven recommendations to improve program effectiveness and event success.
• Lead the Brand Curation program end-to-end, including retailer recruitment, brand–retailer matchmaking, scheduling, lounge management, on-site appointments, staff training, and post-show analysis.
• Collaborate closely with the Buyer Relations Specialists to secure qualified retailers and ensure strategic fit with participating brands.
• Assist in the execution of the Hosted Buyer program, implementing technology solutions, curating VIP travel/incentives, and enhancing concierge services to scale program impact.
• Maintain professional and timely communication with buyers and retailers, ensuring travel is booked accurately and all program details are confirmed with meticulous attention to detail.
• Support the Premier Partner program by managing lounge setup, coordinating perks, benefits, events, and ensuring a high-touch experience for retailers.
• Partner with marketing, sales, buyer relations, and event teams to align on program objectives, ensure coordinated execution, and share performance insights across functions.
• Partner with the Attendee Marketing Director to design and launch new retailer acquisition and customer engagement initiatives.
• Monitor industry trends and benchmark against competitors to recommend innovative program enhancements.
• Champion adoption of tools and platforms that streamline execution and improve attendee engagement.
• Provide on-site and off-site event support, ensuring smooth execution of attendee-facing programs.