Marketing Manager

This role is based in our Fort Lauderdale office. 

Position Overview

Lead and execute comprehensive marketing strategies for two premier healthcare tradeshows: WHX Miami (World Health Expo - healthcare supplies) and CPHI Americas (pharmaceutical/biotech). Drive exhibitor acquisition, attendee registration, and brand awareness across US and LATAM markets through integrated multi-channel campaigns that deliver measurable results and support revenue growth objectives.

Key Responsibilities

Strategic Marketing Planning

• Develop and execute annual marketing plans for both WHX Miami and CPHI Americas aligned with business objectives and revenue targets
• Conduct market research and competitive analysis to identify opportunities and trends in healthcare supplies and pharmaceutical sectors
• Define target audience segments for exhibitors and attendees across both events
• Establish KPIs and success metrics for all marketing initiatives
• Manage marketing budgets and optimize ROI across all channels and campaigns

Digital Marketing & Content Strategy

• Lead digital marketing efforts including website management, SEO/SEM, email campaigns, and social media
• Develop compelling content strategies that engage healthcare professionals, pharmaceutical executives, and industry stakeholders
• Create and manage content calendar for blogs, case studies, whitepapers, videos, and thought leadership pieces
• Optimize user experience and conversion paths on event websites
• Implement marketing automation and lead nurturing campaigns
• Analyze web analytics and campaign performance to drive continuous improvement

Campaign Development & Execution

• Design and execute integrated marketing campaigns across digital, print, and experiential channels
• Develop exhibitor recruitment campaigns in collaboration with sales teams
• Create attendee acquisition and registration campaigns targeting healthcare buyers, pharmaceutical professionals, and industry decision-makers
• Manage email marketing programs with segmented messaging for different audience personas
• Coordinate paid advertising campaigns including Google Ads, LinkedIn, programmatic display, and industry publications
• Develop promotional partnerships and co-marketing opportunities with industry associations and media partners

Brand Management & Communications

• Maintain brand consistency and messaging across all marketing materials for both events
• Develop event positioning, key messages, and value propositions
• Create marketing collateral including brochures, flyers, presentations, and promotional materials
• Manage public relations efforts and media outreach
• Coordinate press releases, media kits, and journalist engagement
• Oversee event branding, signage, and on-site marketing presence

Stakeholder Collaboration & Management

• Partner with sales teams to align marketing efforts with exhibitor recruitment goals
• Collaborate with conference programming team to promote educational content and speakers
• Work with operations teams to ensure seamless execution of marketing initiatives on-site
• Coordinate with international teams to leverage global marketing resources and best practices
• Manage relationships with external agencies, vendors, and contractors
• Engage with advisory boards and industry partners for marketing insights and validation

Data Analytics & Reporting

• Track and analyze marketing performance metrics including website traffic, lead generation, conversion rates, and ROI
• Provide regular reporting on campaign performance, registration trends, and market insights
• Utilize CRM and marketing automation platforms (Salesforce, HubSpot, or similar) to track leads and attribution
• Conduct post-event analysis and develop recommendations for future marketing strategies
• Monitor competitor activities and industry trends to inform strategic decisions

Event Marketing & On-Site Activation

• Develop pre-show, at-show, and post-show marketing strategies
• Create on-site marketing activations to enhance attendee and exhibitor experience
• Coordinate show promotions, giveaways, and engagement activities
• Manage event app content and push notification strategies
• Support on-site presence during both WHX Miami and CPHI Americas events