Sr. Marketing Manager

This role is based in our 605 Third Avenue office. 

The marketing department oversees daily editorial and social rollout, sponsorship activations, show advertising, year-round social media, digital fair platforms, and physical design assets of Independent. Our ideal candidate takes deep pride in curatorial and operational excellence. They possess an extensive art world track record and are active community participants. The position provides an opportunity to guide the voice of Independent and help maintain Independent’s exceptional editorial standards.

This role owns editorial quality and timely delivery across all Independent communications, spanning editorial, PR, marketing, programming, VIP relations, and exhibitor relations. Working closely with the Project Manager, the role makes sure every communication meets Independent's editorial standards, serves its audience, and reaches final CEO approval on schedule and in final form.

Responsibilities

Team Leadership:

• Represent department across internal meetings, communicating editorial standards and deadlines. This includes preparing for and leading communications operations meetings and content and editorial calendar meetings for senior staff.
• Supervise staff as directed.

Editorial Standards:

• Ensure every communication meets Independent’s editorial standard and does not violate editorial policies.
• Ensure the audience is considered in every communication.

Scheduling and Approvals:

• Collaborate with cross-departmental managers to develop and maintain the communications schedule across audience segments and initiatives.
• Enforce final publishing deadlines across internal tools, e.g. Monday.com boards.
• Work with the Senior Project Manager on content calendar updates and changes.
• Support the Senior Project Manager through approval rounds before final CEO approval, guaranteeing that the final round is a true final version. With Senior Project Manager, ensure that each approval round is complete.
• Monitor internal deadlines with the Senior Project Manager, who oversees junior and Manager-level staff in completing internal work rounds.

Press:

• Assist with press inquiries and route them to the correct team member.
• Run press management for individual campaigns as directed.

Advertising:

• Coordinate and enforce advertising strategy, including ad placement and performance tracking.
• Oversee media buys and requirements of brand partnerships.