Senior Manager of Membership Value (UCANZ)

Join Crunchyroll, a leading anime streaming service, as the Senior Manager of Membership Value. In this role, you will support regional go-to-market strategy and marketing execution for various membership-value businesses, including Digital Manga, Games Vault, and Regional Ecommerce Marketing. You will work closely with global commercial centers, regional marketing leads, and cross-functional teams to translate global strategies into locally relevant plans and campaign deliverables. Your success will be measured by the delivery of high-quality, timely, and measurable regional marketing programs that enhance the Crunchyroll membership experience.

• Support the development and execution of regional go-to-market plans for Digital Manga, Games Vault, Regional Ecommerce Marketing and other emerging membership-value propositions.
• Coordinate assigned workstreams across O&O, lifecycle, social, PR, partnerships, events and paid media, managing timelines, dependencies, approvals and handoffs.
• Track campaign and business performance, prepare reporting and recommend optimizations against acquisition, engagement, retention, revenue and membership-value goals.

• 8+ years of experience in regional marketing, go-to-market, integrated marketing, campaign management, ecommerce, membership marketing or a related field within entertainment, media, streaming, technology, gaming or another consumer business
• Willingness to travel domestically or internationally as needed
• Proven ability to use insights and performance data to recommend optimizations, improve execution and support business decisions
• Highly organized, detail-oriented and dependable, with strong follow-through and the ability to manage deadlines, approvals and executional risks
• Excellent written, verbal, presentation and stakeholder-management skills, with the ability to influence without direct authority across a matrixed organization
• Experience with campaign-management, project-management, digital asset-management, CRM, ecommerce or marketing analytics platforms is a plus
• Strong understanding of anime, entertainment, streaming, gaming, ecommerce, fandom-driven brands or multicultural audiences is highly preferred
• Experience managing integrated campaigns across O&O, lifecycle, social, editorial, PR, partnerships, paid media, events, onsite or streaming surfaces
• Demonstrated experience translating global or enterprise strategies into locally relevant marketing plans and executing programs across multiple markets, channels and audiences
• Experience partnering with global commercial centers, regional marketing teams, creative functions, channel owners and external agencies or vendors
• Demonstrated ability to manage end-to-end campaign execution, including briefs, workback schedules, asset requirements, localization, approvals, dependencies, launch readiness and post-launch follow-up
• Experience marketing membership benefits, ecommerce, content, entertainment releases, games, digital products or other consumer propositions; direct-to-consumer or subscription experience strongly preferred
• Strong project and operational management skills, with the ability to manage multiple concurrent programs, shifting priorities and complex cross-functional dependencies
• Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent experience ideal but not required
• Strong analytical skills and experience tracking performance across metrics such as acquisition, engagement, conversion, retention, revenue, sell-through, membership upgrades, sentiment and repeat behavior