Senior Manager of Marketing Operations (UCANZ)

Join Crunchyroll, a global leader in anime and entertainment, as the Senior Manager of Marketing Operations (UCANZ). In this role, you will be responsible for executing marketing strategies across the United States, Canada, Australia, New Zealand, and South Africa. You will manage the end-to-end marketing localization process, coordinate multiple campaigns, and ensure timely delivery of assets. This position requires exceptional organizational skills, strong communication abilities, and a deep understanding of marketing localization.

• Coordination of UCANZ marketing activity, translating global and regional strategies into executable plans.
• Management of marketing localization workflows, including translation, transcreation, cultural adaptation, versioning, review, approvals, quality assurance.
• Establishment of operating standards that enable accurate, timely and scalable execution across UCANZ channels and partners.

• Strong understanding of marketing localization, including translation, transcreation, cultural adaptation, asset versioning, review and approval workflows and localized creative delivery at scale
• Excellent communication and stakeholder-management skills, including the ability to influence across functions, cultures and time zones
• Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent experience
• Familiarity with campaign-management, project-management, digital asset-management, localization-management and marketing-delivery platforms
• Experience coordinating both globally originated campaigns and locally originated marketing activity, operating effectively between central capabilities and regional business needs
• Strong analytical and problem-solving skills, with demonstrated ability to identify execution risks early and drive issues through resolution
• Demonstrated experience managing complex, multi-market marketing campaigns with dependencies across planning, creative production, localization, asset management and delivery
• Excellent project and operational management skills, with the ability to manage multiple campaigns, markets, languages, asset types, dependencies and deadlines simultaneously
• Proven ability to coordinate across matrixed organizations and build effective relationships among regional teams and global functions
• Experience in anime, entertainment, streaming, television, gaming or another global content-led consumer business is highly preferred
• Demonstrated experience improving marketing workflows through standardization, automation, operational metrics and root-cause analysis
• Strong knowledge of marketing production workflows across digital, video, social, paid media, CRM, partner marketing and promotional creative
• Experience working with creative agencies, localization vendors, production partners, media agencies and external distribution or commercial partners is a plus
• 8+ years of experience in marketing operations, campaign operations, creative operations, localization, marketing production, media operations or a related field within entertainment, streaming, media, technology or another global consumer business
• High attention to detail and a strong commitment to brand consistency, localization quality, executional excellence and the fan experience