Lead Product Marketing Manager (Brand)

Join Snap Inc. as a Lead Product Marketing Manager (Brand) and take charge of the go-to-market strategy for Snap's video solutions. You will work closely with Product, Sales, and Marketing Science to bring new video formats and features to market. Your responsibilities will include developing positioning and sales activation plans, acting as the voice of the advertiser, building a deep understanding of the social and CTV video landscape, and developing sales enablement materials. You will also define and track KPIs for adoption, advertiser satisfaction, and revenue, and establish feedback loops between advertisers, sales, and product teams.

• Own the go-to-market strategy for Snap's video solutions, partnering closely with Product, Sales, and Marketing Science.
• Develop positioning, narrative, and sales activation plans across the Brand product portfolio, ensuring advertisers and agencies understand Snap's offerings.
• Act as the voice of the advertiser by gathering and synthesizing feedback on video and Brand products, directly informing product strategy and roadmap.

• Fluency in the social and CTV video landscape, including how Snap's surfaces compare to and differentiate from competitive platforms
• Exceptional communication and storytelling skills, with experience presenting to business, technical teams, and Advertiser/Agency Senior Leadership
• Strong understanding of brand advertising and how advertisers and agencies evaluate and buy video and brand-building media
• Demonstrated ability to champion AI adoption and lead the automation of manual workflows, freeing team capacity to focus on high-value strategic work that drives business impact
• Proven leadership in scaling marketing programs and frameworks globally
• Ability to operate autonomously and lead in ambiguous, high-impact initiatives across multiple teams and products
• Strong executive presence with the ability to influence at the highest levels
• Advanced expertise in digital advertising, monetization, and platform strategy
• BS/BA degree or equivalent years of experience
• 8+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles
• Experience in product marketing for brand advertising, video, or media products
• Experience leading marketing for video, CTV, or social advertising products at scale
• Proficiency in GTM frameworks and strategic narrative development
• Ability to translate market intelligence and competitive video/CTV landscape insight into product direction
• Comfortable with data analysis and visualization using tools like Looker or similar platforms