Director of Product Marketing (GTM, Service Cloud)

Join our team as the Director of Product Marketing for Service Cloud. In this role, you will own the go-to-market strategy for our Service business, act as the voice of sales, and be the subject matter expert for Service. You will lead cross-functional planning, build the product enablement strategy, drive launch strategy and execution, and partner with product teams on pricing and packaging strategy. You will also create and deliver content, present to audiences of all sizes, track and measure performance, and inspire a team of product marketers.

• Own the go-to-market strategy for the core Service business, including Service Cloud, Casey, and Contact Center.
• Act as the voice of sales, translating business needs across marketing, sales enablement, product, and field teams.
• Drive launch strategy and execution for key Service product launches, including major event moments such as Dreamforce.

• Strategic thinker with a growth mindset and comfort with numbers
• Ability to present confidently to executive leaders, cross-functional partners, and customers
• Proven partner to sales, marketing, and enablement teams
• Experience creating value propositions and content strategies for the full buyer funnel
• Self-starter who can navigate a complex, fast-moving, multi-geography organization
• 8+ years of experience in product marketing, sales, or go-to-market roles
• Data and analytics proficiency for setting measurable marketing metrics
• Knowledge of or experience in marketing to Service buyers across multiple industries
• Strong communication and storytelling skills
• Experience leading and inspiring a team of marketers
• Experience with Salesforce products and/or other SaaS and B2B technology platforms
• Experience in Contact Center, customer service, or AI agent products
• Experience using AI tools to analyze and interpret sales data, and create plans based on that data