Senior DTC Commercial Planning & Strategy Lead

Join WHOOP, a leading performance optimization company, as a Senior Lead in DTC Commercial Planning & Strategy. In this role, you will drive the commercial operating rhythm and revenue forecasting for the Direct-to-Consumer business. You will collaborate with various teams, including Growth, Performance Marketing, Finance, Supply Chain, and Marketing Analytics, to build out the commercial operating system of the DTC business. The ideal candidate will have a strong background in strategy, commercial planning, and business operations, with a focus on high-growth consumer technology or subscription businesses.

• Own the commercial planning and forecasting process for the Direct-to-Consumer (DTC) business, developing annual, quarterly, and monthly revenue plans.
• Partner with Growth Marketing, Marketing Analytics, Finance, and Supply Chain leaders to evaluate business performance, identify opportunities, and prioritize strategic investments.
• Lead the DTC business operating cadence, including business reviews, forecasting, executive updates, and performance reporting, ensuring leaders have clear visibility into priorities, risks, and opportunities.

• Experience influencing cross-functional teams without direct authority, building strong partnerships through collaboration, credibility, and thoughtful leadership
• Strong executive communication and presentation skills, with the ability to distill complex analyses into clear recommendations for diverse audiences
• 8+ years of experience in strategy, commercial planning, business operations, consulting, finance, or related functions, with meaningful experience supporting high-growth consumer technology or subscription businesses
• Proven experience leading planning processes, forecasting, business reviews, or commercial operating cadences with senior stakeholders
• Highly organized with exceptional project management skills and the ability to manage multiple strategic initiatives simultaneously in a fast-paced environment
• Exceptional analytical and financial modeling skills with experience using data to influence executive decision-making and prioritize business investments
• Demonstrated ability to develop business strategy while driving operational execution across complex, cross-functional organizations
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions