Partner Marketing Manager - EST

Join HiBob, a rapidly growing company in the HR tech space. As a Partner Marketing Manager, you will be responsible for building and growing our Partner Ecosystem in North America. This full-funnel marketing role involves attracting and acquiring new partners, engaging and activating them, and creating co-marketing programs that generate qualified leads and pipeline. You will work closely with various teams to align regional priorities and bring programs to market.

• Develop and implement full-funnel acquisition strategies to attract high-value HR Consultants and Advisors, Brokers, and Accountants to the Partner Ecosystem.
• Build and execute always-on communications, community, enablement, regional events, and partner experiences that deepen engagement and help partners turn their HiBob relationship into greater value.
• Lead the development and execution of partner-led and joint co-marketing programs across content, digital, webinars, events, paid media, and thought leadership to create pipeline with partners.

Build the North America Partner Ecosystem:Develop full-funnel acquisition strategies to attract high-value HR Consultants and Advisors, Brokers, and Accountants. Drive digital, targeted recruitment, events, and industry programs, supported by partner-specific messaging, content, nurture, and conversion journeys.

Engage and activate partners:Build always-on communications, community, enablement, regional events, and partner experiences that deepen engagement and help partners turn their HiBob relationship into greater value for their clients and businesses.

Create pipeline with partners: Develop partner-led and joint co-marketing programs across content, digital, webinars, events, paid media, and thought leadership. Build strategic plans with priority partners around shared audiences, strengths, investment, and measurable pipeline goals.

Own execution and performance:Lead programs from strategy through launch, managing stakeholders, timelines, budgets, and execution. Measure partner engagement, leads, pipeline, and ROI, and use performance data to continuously improve results.

Drive cross-functional alignment:Partner closely with Partner Managers and Sales to align regional priorities, while orchestrating Demand Gen, Regional Marketing, Product Marketing, MOPs, Creative, Content, Events, and other teams to bring programs to market.