Senior Global Technology Partner Marketing Manager - EST

Join HiBob, a rapidly growing HR tech company, as a Senior Global Technology Partner Marketing Manager. In this senior, highly autonomous role, you will shape the global marketing strategy for HiBob's Technology Partner ecosystem and Bob Marketplace. You will work at the intersection of ecosystem strategy, product marketing, and demand generation, building frameworks that allow for global scalability. Your success will be measured by the transformation of HiBob's Technology Partner ecosystem into a coordinated go-to-market engine that drives customer value, demand, pipeline, and commercial impact.

• Shape the global Tech Partner strategy by owning the marketing strategy for HiBob’s Technology Partner ecosystem and Bob Marketplace.
• Turn integrations into compelling joint stories by partnering with Product Marketing, Product, and Technology Partners to define joint value propositions.
• Build go-to-market programs that create demand by developing strategic plans with priority partners and turning them into repeatable, integrated GTM programs.

Shape the global Tech Partner strategy:Own the global marketing strategy for HiBob’s Technology Partner ecosystem and Bob Marketplace, defining partner, market, and investment priorities. Build scalable frameworks and playbooks that create global consistency while enabling relevant regional activation.

Turn integrations into compelling joint stories: Partner with Product Marketing, Product, and Technology Partners to define joint value propositions, positioning, use cases, and differentiation. Translate technical integrations into clear customer stories that show why our technologies are more valuable together.

Build go-to-market programs that create demand: Develop strategic plans with priority partners and turn them into repeatable, integrated GTM programs across launches, content, digital, ABM, events, thought leadership, customer stories, and partner channels. Evolve the Bob Marketplace as a discovery and commercial channel that increases integration visibility, adoption, and measurable pipeline.

Orchestrate globally and optimize for impact: Partner with global and regional Partner Managers, Sales, and Marketing leaders to translate strategy into locally relevant execution across North America, EMEA, and APJ. Own measurement, prioritization, and investment decisions using pipeline, engagement, adoption, and ROI to determine where to scale, optimize, or shift resources.