Founding Product Marketer (Commercial)

Join Peregrine, a cutting-edge data platform that integrates and utilizes AI on organizational data. As the Founding Product Marketer, you will play a crucial role in expanding Peregrine's reach into the private sector. You will conduct customer discovery, build commercial positioning and messaging, and establish feedback loops to inform product direction. This is a unique opportunity to shape the future of a rapidly growing company and make a significant impact in the industry.

• Conduct customer discovery to understand workflows, pain points, and decision criteria in target industries.
• Build commercial positioning and messaging from the ground up, translating proven public sector deployments into evidence commercial buyers accept.
• Establish feedback loops from sales calls, demos, and lost deals back into positioning and product direction.

• Judgment on when a claim is proven versus promising, built working alongside technical field teams
• Technical fluency: Peregrine is a data platform, and marketing it means understanding how data integration, data modeling, and AI on sensitive data work, well enough to explain them, defend them, and know when a claim outruns them
• 7+ years in product marketing or adjacent go-to-market roles, including experience taking a product into a new market, launching a new product, or building in an early-stage environment
• Adept at operating across two registers: technical depth for evaluators, plain language for the operators who live in the product
• Discovery craft: you ask the right questions, hear what goes unsaid, and turn messy qualitative input into clear strategic direction
• Comfort treating an unmapped market as a research problem with a deadline
• Judgment to tell the difference between a vertical where Peregrine is transformational and one where it's a nice-to-have
• Authorship that changed an outcome: a positioning document that moved a deal, a roadmap decision, or a market entry call
• Range across the full product marketing stack: positioning, deal support, enablement, and campaign execution
• You go to the source: buyers, users, the people running the workflow today. Reports come second
• You've built a marketing motion from nothing and want to do it again
• You form a point of view from thin data and revise it when the evidence moves
• You might thrive in this role if…
• You want to be in the pod: in the discovery calls, the demos, the deal reviews
• You don't stretch claims to move a deal forward
• The zero-to-one challenge is the draw