Performance Marketer

Join Peregrine, an AI-native growth engine, as the Performance Marketing Lead. In this hands-on role, you will build and own the performance marketing function from the ground up, establishing systems, playbooks, workflows, and operating rhythms that drive customer acquisition and expansion. You will design and implement the full performance marketing operating model, manage the full performance marketing measurement stack, and optimize global paid programs. This is a unique opportunity to shape the performance marketing strategy for a unicorn company.

• Establishing and owning Peregrine's performance marketing function, including tracking, measurement, campaign execution, experimentation, and optimization.
• Designing and implementing the full performance marketing operating model, including defining conversion events, standing up dashboards, launching and scaling channels.
• Partnering closely with product marketing, demand generation, field marketing, GTM operations, and analytics to drive growth outcomes.

• Hands‑on experience designing and executing incrementality or causal measurement frameworks (e.g., lift tests, geo‑tests, structured experimentation)
• Direct experience owning performance marketing execution across paid search and paid social, with exposure to CTV, display, programmatic, ABM, and emerging formats, ideally in a B2B/B2G context
• Experience working with or at an AI‑native or highly technical ad agency is a plus
• Proven use of AI‑native workflows to evolve performance marketing execution (e.g., creative iteration, testing velocity, personalization, automation, insight generation)
• Familiarity with DSPs, OOH formats, and managing ad inventory to support regional surge campaigns
• Deep expertise in channel evaluation and optimization, including building cross‑channel dashboards and performance management workflows
• Demonstrated ability to build performance marketing systems where none existed; comfort operating with ambiguity and imperfect data
• Familiarity with SEO/AEO/GEO concepts and experience using paid media and traffic insights to contribute to keyword and content strategy
• Ownership mindset - you’re constantly driving toward better ways to get to outcomes, not just turning dials to tweak point metrics
• Working knowledge of MAPs, CRMs, and modern BI / analytics tools
• You enjoy trying new channels and formats, and know how to design disciplined experiments that lead to scalable learnings
• You love data and measurement, and go deep to understand what’s working, what’s not, and why
• You are excited to build (not just run) a performance marketing system for a category‑defining company
• You are highly independent, results‑oriented, and energized by owning outcomes end‑to‑end
• You are already AI‑native, and have meaningfully re‑architected parts of your ads workflow to move faster, test more, and automate intelligently
• You are obsessive about details, from event definitions to experiment design to data quality