Regional Activation Manager (Southeast)

The Farmer's Dog

New-York, United States Posted September 27, 2026

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Remote Full-time Mid level
Job Description

Join our team as the Regional Activation Manager for the Southeast. In this role, you will be responsible for executing regional activations, events, partnerships, and market-level initiatives that build brand awareness and drive business results. You will work closely with cross-functional teams and local partners to translate broader brand strategy into impactful, locally relevant experiences. This position requires excellent problem-solving skills, attention to detail, and the ability to thrive in a fast-paced environment. You must be based in Nashville or Boca and have at least two years of relevant experience.

  • Plan and execute regional activations, events, partnerships, and market-level initiatives to build brand awareness and drive business results.
  • Translate broader brand strategy into impactful, locally relevant experiences while ensuring consistent, high-quality execution across the region.
  • Manage regional budget, ensuring spend tracks to plan and ROI is measurable, and serve as the primary point of contact for regional stakeholders.
  • You’re an owner, have excellent problem-solving skills and can prioritize tasks effectively, with a strong attention to detail
  • You have at least two years of relevant experience
  • You are able to thrive in a fast-paced and ambiguous environment, naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutions
  • You’re based in Nashville or Boca
  • You're a skilled communicator and have the ability to absorb and distill complexity into simple terms to drive decision making
  • You are detail-oriented and proactive, you thrive as a self-starter and excel in managing multiple projects simultaneously
  • You understand how to bring a brand to life locally, adapting national priorities to resonate with consumers and communities across the Southeast
  • You’re a builder and executor who loves turning big-picture brand strategy into memorable, on-the-ground experiences
  • You’re a natural relationship builder who can develop strong partnerships with internal teams, external partners, vendors, and local stakeholders
  • You’re comfortable spending significant time in-market and traveling throughout the Southeast to support activations, partners, and key opportunities
  • You love dogs
  • You have a strong pulse on culture, consumer trends, and what’s happening in your markets, and you know how to turn those insights into action
  • You’re comfortable owning activations from concept through execution, managing timelines, budgets, logistics, and partners along the way
Required Skills
partnerships cross-functional collaboration brand management problem solving attention to detail decision making logistics
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