Regional Activation Manager (Northeast)

Join our team as the Regional Activation Manager for the Northeast. In this role, you will be responsible for executing regional activations, events, partnerships, and market-level initiatives that build brand awareness and drive business results. You will work closely with cross-functional teams and local partners to translate broader brand strategy into impactful, locally relevant experiences. You will also manage the regional budget, build and maintain relationships with local partners, and serve as the primary point of contact for regional stakeholders. This position requires travel within the region (up to 50-60%) for on-site activation support.

• Plan and execute regional activations, events, partnerships, and market-level initiatives to build brand awareness and drive business results.
• Translate broader brand strategy into impactful, locally relevant experiences while ensuring consistent, high-quality execution across the region.
• Manage regional budget, ensuring spend tracks to plan and ROI is measurable, and build and maintain relationships with local partners, venues, and vendors.

• You’re a natural relationship builder who can develop strong partnerships with internal teams, external partners, vendors, and local stakeholders
• You’re comfortable owning activations from concept through execution, managing timelines, budgets, logistics, and partners along the way
• You’re a builder and executor who loves turning big-picture brand strategy into memorable, on-the-ground experiences
• You are able to thrive in a fast-paced and ambiguous environment, naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutions
• You have at least two years of relevant experience
• You are detail-oriented and proactive, you thrive as a self-starter and excel in managing multiple projects simultaneously
• You have a strong pulse on culture, consumer trends, and what’s happening in your markets, and you know how to turn those insights into action
• You're a skilled communicator and have the ability to absorb and distill complexity into simple terms to drive decision making
• You understand how to bring a brand to life locally, adapting national priorities to resonate with consumers and communities across the Northeast
• You love dogs
• You’re an owner, have excellent problem-solving skills and can prioritize tasks effectively, with a strong attention to detail
• You’re comfortable spending significant time in-market and traveling throughout the Northeast to support activations, partners, and key opportunities