Marketing Operations Specialist (Data & Systems)

Join our team as a Marketing Operations Specialist (Data & Systems). In this role, you will focus on the integrity of our marketing engine, conducting deep-dive audits, cleaning up legacy data, and analyzing system architecture. You will serve as the Secondary Administrator for our MarTech stack and provide essential support, AI-informed recommendations, and strategic guidance to the primary admins. You will also be responsible for technical research and diagnostics, data hygiene and cleanup, prescriptive problem solving, advanced reporting and analysis, systems documentation, and delivering against clear success measures.

• Conduct deep-dive audits into system behaviors, sync errors, and workflow logic, using AI tools to accelerate pattern detection and root-cause analysis.
• Lead ongoing initiatives to de-duplicate records, normalize data fields, and overhaul legacy processes within Marketo and Salesforce, applying AI-driven tools to scale cleanup.
• Support the primary admins in managing the connective tissue of our stack, including but not limited to Reachdesk, Qualified, Demandbase, Pathfactory, and Splash.

• The ability to translate complex technical findings into clear, actionable insights for leadership and stakeholders
• A Bachelor's degree in Marketing, Business Administration, Data Science, or a related field, or an equivalent combination of work experience
• AI fluency, with comfort using AI tools (for example Claude, ChatGPT, Copilot) to draft workflow logic, query syntax, and technical documentation, and to accelerate data analysis, not just as a novelty but as a core part of how you work
• An analytical mindset, enjoying technical troubleshooting and with a high tolerance for auditing thousands of rows of data to find a single logic error
• A systems lens, understanding how changes in one tool ripple through to Salesforce and ultimately impact reporting
• Advanced proficiency in Marketo and Salesforce, with comfort navigating complex smart lists, flow actions, custom objects, and report builders
• 3 or more years in Marketing Operations with a heavy focus on data analysis and systems architecture