Director of Marketing Operations

Join as the Director of Marketing Operations, where you will be responsible for the overall architecture and strategy of marketing operations. You will work closely with marketing leadership and other departments to ensure the success of marketing initiatives. This is a fully remote position with opportunities for growth and development.

• Own the marketing operations roadmap, systems architecture, and the integrity of data moving between HubSpot and Salesforce.
• Lead the development and implementation of marketing strategies, including lead lifecycle definitions, qualification criteria, scoring thresholds, and routing logic.
• Manage, coach, and grow the marketing operations team, ensuring they are working on the highest-value problems and driving the success of marketing initiatives.

• Experience with lead routing and meeting-scheduling tooling such as Chili Piper, and a clear point of view on what good routing and good speed-to-lead look like
• Has designed a lead lifecycle and qualification model from a messy starting point and driven agreement on it across marketing and sales. Candidates should be able to describe the disagreements they had to resolve, not only the model they landed on
• Must be credible in the systems without being the primary builder. This role needs someone who can open HubSpot or Salesforce, inspect the configuration, and form an independent judgment about whether the work is right, while spending most of their time on strategy, architecture, and prioritization. Candidates who have only operated at the strategy layer, and candidates who want to spend their days building workflows, are both a poor fit
• Analytically strong and comfortable owning data quality, including field and object design, definitional integrity, and reconciliation across conflicting sources
• Deep hands-on experience with a marketing automation platform and a CRM, ideally HubSpot and Salesforce, including ownership of the integration between them
• Strong command of the marketing funnel and the metrics at each stage, with the ability to present to and defend a position with a CMO or CRO, including a position leadership does not want to hear
• Clear written communication. This role documents decisions and writes requirements as a matter of course
• Has owned vendor evaluations and renewals end to end, including negotiation and the decision to walk away
• 7+ years in marketing operations, revenue operations, or a closely related function, including at least 2 years managing people
• Website operations experience, including content management systems, forms, tracking, and partnering with a web developer, is a plus given the expected team growth
• Genuinely fluent with AI tooling, using it to build and analyze at volume and to specify workflows, not only to consume output
• Bachelor's degree or equivalent experience
• SQL, or comfort working directly with a data warehouse and a BI tool, is strongly preferred
• B2B SaaS experience, ideally in an organization where marketing operations sits inside a central Revenue Operations team
• Demonstrated use of AI tools to work more efficiently—whether professionally or personally—and a curiosity for finding new ways to apply them
• Comfort integrating generative AI into day-to-day workflows to boost productivity, quality, and output