Vice President of Revenue Marketing

Join as the Vice President of Revenue Marketing, where you will lead the strategy and execution of marketing initiatives that drive revenue growth. You will be responsible for managing strategic account-based marketing, paid media, SEO/AEO, and the website as an integrated demand engine. This high-accountability role reports to the CMO and requires close collaboration with Sales, RevOps, Product, and Customer Success. You will set and deliver targets for qualified pipeline generation and conversion, track efficiency metrics, and embed AI into the operating model.

• Lead the strategy and execution of marketing investments to convert them into revenue, owning Strategic ABM, paid media, SEO/AEO, and the website as an integrated demand engine.
• Forecast and own the demand plan, building and maintaining a rolling pipeline forecast by channel and segment, and setting and delivering targets for qualified pipeline generated and influenced.
• Direct the paid media strategy, owning budget and performance across SEM, paid social, and display, and making disciplined investment decisions grounded in lead quality and pipeline efficiency.

• Demonstrated success building and running a Strategic/enterprise ABM program, with fluency in account tiering, ABM technology, and multi-channel orchestration
• Fluency with CAC, LTV:CAC, and pipeline efficiency metrics as core operating KPIs, with a track record of using them to reallocate budget
• Working fluency in PLG mechanics — product-qualified leads, self-serve conversion, usage-based triggers — and how they operate alongside a Strategic sales funnel
• 10+ years of progressive experience in demand generation, growth, or performance marketing, with a track record of owning the function within a B2B SaaS organization that sells through both sales-assisted and self-serve motions
• Experience owning pipeline forecasting and being held to it, comfortable presenting a forecast to leadership and explaining variance
• A proven record of managing SEM, paid social, and display at scale, with the judgment to reallocate or cut spend based on performance
• Sophisticated fluency in attribution and funnel analytics, with the judgment to act on data
• Strong command of SEO fundamentals and current knowledge of AEO/answer-engine optimization, with experience owning a website's conversion performance
• Demonstrated people leadership, having built and developed a high-performing demand generation or growth team
• Hands-on experience with marketing automation and CRM platforms (HubSpot, Marketo, Salesforce, or equivalent) and the reporting infrastructure built on them
• Demonstrated use of AI tools to work more efficiently—whether professionally or personally—and a curiosity for finding new ways to apply them
• Comfort integrating generative AI into day-to-day workflows to boost productivity, quality, and output