Paid Media Strategist (The Points Guy)

Join The Points Guy as a Paid Media Strategist, where you'll drive customer acquisition and optimize paid media campaigns. You'll analyze performance data, communicate insights to stakeholders, and collaborate cross-functionally to enhance the user journey. Enjoy a hybrid work schedule, flexible PTO, and a supportive company culture.

• Gérer et optimiser les campagnes de médias payants pour stimuler l'acquisition de clients et améliorer les performances du tunnel de conversion.
• Analyser en continu les données de performance, en faisant ressortir des recommandations exploitables pour améliorer l'efficacité et la rentabilité des campagnes.
• Collaborer de manière transversale avec d'autres équipes commerciales pour optimiser le parcours utilisateur de bout en bout, de l'impression à la conversion.

• Desire to work hands-on in a performance-driven, analytically rigorous environment. Passion for paid media marketing and awareness of emerging best practices, and tools in the space
• Strong analytical and data-driven mindset with a focus on performance marketing and growth economics
• Experience navigating attribution, incrementality, and reduced signal transparency as platforms evolve. Ability to collect and manipulate data from disparate data sources, with a willingness to dig deeper and problem-solve
• 2-3 years of demonstrated experience executing paid search campaigns managing performance for complex acquisition programs. Significant experience with always-on programs preferred
• Advanced Excel and SQL skills, with familiarity in data visualization tools such as Databricks. Familiarity with data transformation platforms such as Fivetran and Hightouch is a plus
• Demonstrated ability to synthesize complex analysis into actionable insights and effectively communicate recommendations to stakeholders
• Strong communication skills and bias to action. Ability to work autonomously, prioritize projects based on impact, and translate insights into strategic roadmaps
• Experience with additional paid media platforms such as Meta Ads is a plus
• Proficiency with Google Ads, including running structured experiments, setting up conversion uploads, and optimizing bidding strategy