Paid Social Strategist (The Points Guy)

Join The Points Guy as a Paid Social Strategist, where you'll own and optimize paid social campaigns, analyze performance data, and collaborate cross-functionally to enhance the user journey. Enjoy a hybrid work schedule, flexible PTO, and a range of benefits supporting family planning, mentorship, community impact, and wellness.

• Own and optimize paid social campaigns to drive customer acquisition and complex conversion funnel performance at scale, with a focus on Meta Ads.
• Continuously analyze performance data, surfacing actionable recommendations to improve campaign efficiency and profitability. Develop deep performance insights and propose data-backed creative asset strategy and testing roadmaps to improve the acquisition funnel.
• Translate complex performance data into clear, compelling insights that influence outcomes and tell the performance story to internal stakeholders.

• Demonstrated ability to synthesize complex analysis into actionable insights and effectively communicate recommendations to stakeholders
• Desire to work hands-on in a performance-driven, analytically rigorous environment. Passion for paid media marketing and awareness of emerging best practices, and tools in the space
• Strong communication skills and bias to action. Ability to work autonomously, prioritize projects based on impact, and translate insights into strategic roadmaps
• Advanced Excel and SQL skills, with familiarity in data visualization tools such as Databricks. Familiarity with data transformation platforms such as Fivetran and Hightouch is a plus
• Strong analytical and data-driven mindset with a focus on performance marketing and growth economics. Ability to join and transform data from multiple sources to uncover insights beyond the standard marketing funnel
• 2-3 years of demonstrated experience executing paid social campaigns and managing performance for complex, always-on acquisition programs
• Proficiency with Meta Ads, including running structured experiments, setting up conversion uploads, and optimizing bidding strategy. Experience with additional paid social platforms such as LinkedIn and TikTok Ads is a plus
• Experience navigating attribution, incrementality, and reduced signal transparency as platforms evolve, with a willingness to dig deeper and problem-solve