Vice President, FP&A (GTM)

Join Crunchyroll, a leading global anime streaming service, as the Vice President of Financial Planning & Analysis (FP&A) for the Go-To-Market (GTM) teams. In this high-visibility role, you will partner with the Chief Operating Officer and senior business leaders to translate strategy into financial priorities and actionable business decisions. You will lead a team supporting GTM teams and collaborate with global FP&A planning and analytical resources. This position requires exceptional communication and analytical skills, as well as a strong understanding of subscription and commercial business economics.

• Serve as the Finance business partner to the COO and a key member of the Finance leadership team, advising on regional GTM strategy, commercial performance, investment priorities, and financial trade-offs.
• Lead the budgeting, forecasting, and long-range planning processes for the regional GTM organization, overseeing regional financial and operational performance reviews.
• Develop clear narratives that connect regional operating performance with Crunchyroll’s global financial results and strategic priorities, and present financial performance, outlooks, recommendations, risks, and opportunities to executives.

• Subscriber and revenue growth
• Demonstrated success building, scaling, and leading high-performing Finance teams
• This role requires an experienced Finance leader who can operate as a strategic advisor to senior leadership while also building a high-performing global team. You will balance growth and financial discipline, challenge assumptions constructively, and ensure that subscriber, revenue, marketing, and profitability decisions are supported by clear financial analysis
• Significant experience supporting subscription, streaming, technology, digital media, or other consumer-focused businesses
• Exceptional executive communication, influencing, and presentation skills
• Bachelor’s degree in Finance, Accounting, Economics, or a related field
• Lifetime Value (LTV)
• Marketing effectiveness and ROI
• Strong understanding of subscription and commercial business economics, including:
• Strategic, hands-on, collaborative, diplomatic, and comfortable operating in a fast-growing and evolving organization
• Proven ability to lead resource-allocation decisions across markets, channels, and growth initiatives
• Ability to balance global strategic priorities with regional market opportunities, operating realities, and financial accountability
• Pricing and promotional performance
• Churn and retention
• Ability to simplify complex financial and commercial information into clear recommendations and actions
• Demonstrated ability to influence across a matrixed, global organization without relying solely on direct authority
• The Vice President, FP&A - GTM is a senior leader within Crunchyroll’s Finance organization and the business partner to the Chief Operating Officer, who oversees Crunchyroll’s regional go-to-market organization. You will provide strategic financial leadership across Crunchyroll’s global commercial operations, helping translate company strategy into regional growth priorities, investment decisions, and measurable financial outcomes
• Contribution margin and profitability
• Strong commercial acumen and experience partnering with regional General Managers, marketing leaders, and go-to-market teams
• Proven experience serving as a primary Finance business partner to C-suite executives
• Customer Acquisition Cost (CAC)
• Experience establishing regional or global FP&A operating models, including governance, organizational design, planning processes, performance reporting, and decision rights
• 15+ years of progressive Finance and FP&A experience, including significant leadership responsibility