Vice President of Commercial Planning

Join Crunchyroll, a leading anime streaming service, as the Vice President of Commercial Planning. In this role, you will be responsible for translating Crunchyroll's membership value proposition into a compelling and economically sustainable commercial architecture. You will lead the development of the streaming commercial plan, set SVOD pricing, design the membership tier structure, and establish tier-level discount and benefit architecture. You will also build and lead the Commercial Planning function, using performance data and analysis to inform commercial decisions and evaluate implications for member value, growth, retention, and lifetime value.

• Establish and lead the Commercial Planning function, including the development of the commercial architecture for Crunchyroll membership.
• Translate the Membership Strategy value proposition into a practical commercial architecture of prices, tiers, benefits, discounts, and promotions.
• Use authoritative performance data and relevant analysis to inform pricing, tier, benefit, discount, and promotion decisions, and evaluate implications for member value, growth, retention, and lifetime value.

• The ideal candidate will bring deep experience in commercial strategy, pricing, monetization, subscription or membership economics, and leading complex cross-functional work
• 15+ years of progressive experience in commercial strategy, pricing, monetization, subscription or membership strategy, revenue strategy, growth strategy, or a closely related discipline within a complex B2C or recurring revenue environment such as subscription, streaming, media, entertainment, gaming, ecommerce, SaaS, or consumer technology
• Experience supporting a globally distributed customer or member base and regionally differentiated pricing, packaging, promotions, or commercial execution
• Proven experience translating a customer or member value proposition into pricing, packaging, tiering, promotion, benefit, or other commercial architecture and leading decisions that balance growth, conversion, retention, customer or member value, lifetime value, and business economics
• Experience setting strategy across functions, influencing executive stakeholders, synthesizing ambiguous issues into decision-ready recommendations, and navigating decisions with long-term impact
• Experience in anime, entertainment, fandom, digital media, or a related cultural consumer category is a plus; a bachelor’s degree or equivalent practical experience is preferred
• Experience using performance data and analysis to make complex commercial recommendations across multiple functions, business lines, markets, or product experiences with shared commercial economics
• Strong judgment in balancing fan or customer value, commercial opportunity, operational feasibility, and long-term enterprise value
• Fluency with commercial analytics and financial concepts such as price elasticity, cohort economics, customer or member lifetime value, contribution margin, and scenario modeling
• Experience building, leading, or materially scaling a high-performing commercial strategy, pricing, monetization, revenue management, or planning team, including clear decision rights, governance, operating rhythms, and execution handoffs