Assistant Vice President of North America Sales
WHOOP
Boston, United States Posted October 8, 2026
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Salary Range
$180,000 - $245,000
Job Description
Join WHOOP, a leading performance optimization company, as the Assistant Vice President of North America Sales. In this role, you will be responsible for accelerating growth, expanding distribution, and building the commercial organization required to take WHOOP to the next level. You will lead the sales and distribution strategy for WHOOP across the United States and Canada, develop and execute the North America sales strategy, and build and maintain relationships with key retail and strategic partners. This is a high-impact role that requires a strategic and tactical leader with a proven track record of delivering significant revenue growth in North America.
- Développer et exécuter la stratégie de vente en Amérique du Nord pour WHOOP, en possédant les objectifs de vente régionaux, les prévisions et la performance commerciale.
- Diriger la stratégie d'expansion de la présence de WHOOP sur le marché, en construisant un réseau de distribution qui rend WHOOP de plus en plus accessible aux consommateurs.
- Établir et maintenir des relations avec les partenaires stratégiques, en dirigeant les négociations pour les accords commerciaux majeurs et en établissant des plans d'affaires conjoints.
- Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply
- Demonstrated success negotiating and managing relationships with major US retailers
- 15+ years of experience in sales, commercial leadership, or general management within consumer technology, consumer electronics, wearables, fitness, health technology, or another relevant premium consumer category
- Proven track record of delivering significant revenue growth in North America
- Exceptional communication, negotiation, and influencing skills
- 8+ years leading large-scale sales or commercial organizations
- Strong financial acumen and experience managing forecasts, budgets, and commercial economics
- Strong understanding of both physical retail and e-commerce
- Deep experience with national retail, specialty retail, wholesale, and/or omnichannel businesses
- Experience building and scaling high-performing sales organizations
- Demonstrated ability to operate effectively with C-suite executives, both internally and externally
- Willingness to travel regularly
- Experience scaling a premium consumer technology or connected-device brand
- Experience with subscription, membership, or recurring revenue businesses
- Experience taking a consumer technology product from enthusiast adoption toward mainstream adoption
- Passion for health, fitness, human performance, and technology
- Experience working across both DTC and third-party channels
- Experience in a high-growth, entrepreneurial environment
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions
Required Skills
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