Senior Manager of Performance Marketing (Mobile)

Join Housecall Pro as the Senior Manager of Performance Marketing (Mobile). In this role, you will lead new customer acquisition through the mobile app across paid and organic channels. You will own the full mobile acquisition ecosystem, combining strong performance marketing expertise with deep knowledge of app store mechanics, mobile measurement, attribution, and platform-specific tracking requirements. You will collaborate with various teams, establish scalable processes, and continuously improve mobile acquisition performance.

• Lead the strategy and execution of mobile new customer acquisition across paid and organic channels, including Apple Search Ads, Google App Campaigns, and App Store Optimization (ASO).
• Act as the business owner for mobile measurement and attribution, partnering with Product, Engineering, and Analytics to develop a best-in-class mobile measurement ecosystem.
• Establish scalable processes, reporting, testing frameworks, and technology capabilities that improve acquisition efficiency and enable informed investment decisions.

• Analytical fluency in the full mobile acquisition funnel (cost per install, install to activation rates), LTT/CAC concepts, and incrementality testing
• Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience
• Experience working with creative teams to create mobile first, customer insight driven assets at high velocity
• Experience launching, testing, and scaling new platforms
• Expertise in mobile measurement and tracking platforms (ex: branch, adjust) and fluent in the nuances of the mobile martech ecosystem
• Proven success scaling mobile user acquisition and engagement through paid channels
• 8+ years of experience in growth marketing, mobile marketing, or marketing operations
• Hands-on experience managing campaigns in mobile app advertising platforms (Apple search ads, meta, google ads, etc.)
• Strong analytical capabilities and experience with performance reporting and competitive analysis
• Comfort navigating ambiguity, establishing structure, and making data-informed decisions in a rapidly evolving mobile ecosystem
• Strategic thinking paired with a hands-on approach to testing, execution, and continuous optimization
• Strong cross-functional communication skills and the ability to influence Product, Engineering, Analytics, Creative, Lifecycle, and Marketing partners
• Curiosity about emerging mobile platforms, technologies, measurement approaches, and acquisition opportunities
• A multi-dimensional background with a breadth of cross-functional interests or depth of specialized mastery
• Personal resilience to learn from scratch, and successfully thrive in ambiguity