Senior Marketing Operations Manager

Join our team as a Senior Marketing Operations Manager, where you will be the strategic architect behind our full-funnel customer journey, multi-touch attribution engine, and core lead management infrastructure. You will own the entire end-to-end lead lifecycle, manage all technologies, data schemas, and processes that dictate how leads and accounts progress through our GTM funnel, and deliver multi-touch attribution models that prove marketing ROI. This role requires hands-on mastery of Marketo and Bizible, advanced analytical capability, and exceptional cross-functional leadership skills.

• Own the strategy, build, and day-to-day administration of the lead lifecycle framework in Marketo, managing lifecycle stages, lead status transitions, and campaign execution standards.
• Directly own, configure, and optimize Bizible (Adobe Learning/Attribution) alongside supporting attribution models, measuring and reporting on pipeline contribution and campaign ROI.
• Architect, test, and continuously optimize lead and account scoring models, overseeing real-time enrichment pipelines and automated routing systems to ensure instant SLA sales handoffs.

• Experience: 5+ years in Marketing Operations or Revenue Operations within an enterprise B2B SaaS environment, with explicit focus on full-funnel lead lifecycle design and attribution
• Lead Funnel Operations: Hands-on experience configuring and managing lead routing engines (Chili Piper, LeanData), enrichment providers (Leadspace, 6sense), and lead scoring systems
• Level 4 Leadership: Exceptional cross-functional leadership skills with the ability to partner directly with Sales Development (SDRs), Sales Operations, and Demand Gen executives to drive operational alignment
• Marketo & Bizible Expertise (Required): Hands-on, advanced experience with both Marketo AND Bizible is 100% required. Candidates lacking direct experience in either platform will not be considered. Must have a proven track record of scaling enterprise Marketo lifecycle models, Bizible touchpoint mapping, and Marketo-Salesforce CRM sync architectures
• Technical Stack Knowledge: Advanced proficiency with Salesforce CRM, SQL, BI tools (Tableau, ThoughtSpot, Looker), and data enrichment pipelines