Paid Social Media Manager

Join our team as a Paid Social Media Manager, where you'll leverage your expertise in paid social platforms to execute and optimize high-value campaigns. You'll work closely with the Senior Manager, Media, and be responsible for the day-to-day delivery of campaigns, performance analysis, and strategic recommendations. This role offers a range of benefits, including paid parental leave, charity volunteer days, and remote work flexibility.

• Execute and optimize paid social campaigns across platforms, ensuring accurate setup, targeting, tracking, budgets, and creative implementation.
• Monitor campaign performance daily, implementing A/B tests and real-time optimizations to maximize ROI.
• Analyze performance data, develop actionable insights, and contribute to campaign reporting and strategic recommendations.

• The Paid Social Media Manager brings a sharp eye for detail, a strong command of platform capabilities, and a commitment to tactical excellence that elevates the quality and consistency of the team’s work
• Up-to-date knowledge of platform-specific features, products, and best practices
• Platform certifications such as Meta Blueprint or TikTok Academy a plus
• Sharp problem-solving skills and adaptability in a fast-paced, results-driven environment
• 3–4 years of hands-on paid social experience, with a proven record of contributing to successful campaigns
• Direct experience with major paid social platforms, including Meta Business Manager, TikTok Ads Manager, Google Ads (YouTube), LinkedIn Campaign Manager, and Snapchat Ads Manager
• Exceptional organization and prioritization skills
• Strong written and verbal communication skills, with the ability to convey strategies and insights to a range of stakeholders
• Familiarity with Asana or similar project management tools
• Experience with creator and influencer paid amplification, including Spark Ads and partnership ads
• Working knowledge of tracking pixels, UTM parameters, and ad implementation