Director of Organic Growth (SEO, AEO)

Join Rula, a company dedicated to transforming mental healthcare access. As the Director of Organic Growth, you will lead the strategy and execution of our organic channels, driving revenue growth and market position in the evolving landscape of AI-mediated discovery. You will build and mentor a high-performing organic growth organization, have direct P&L accountability, and influence company-wide investments in content, product, and brand. Enjoy remote work, generous benefits, and the opportunity to make a meaningful impact in the healthcare industry.

• Steward the primary gateway to the ecosystem by architecting the vision, multi-year roadmap, and bottom-line revenue impact across organic search, Answer Engine Optimization (AEO), and Conversion Rate Optimization (CRO).
• Drive full-funnel organic strategy by steering site architecture innovation, enterprise-grade structured data, and dominant share-of-voice in zero-click environments.
• Build, mentor, and scale a high-performing organic growth organization alongside an elite agency network, while holding direct P&L accountability for growth forecasting, capital allocation, and ROI.

• 10+ years of experience in organic search/SEO, with progressively senior ownership of strategy and measurable business outcomes; meaningful, hands-on experience in the discipline before moving into leadership
• Strong technical fluency in site architecture, structured data, and Core Web Vitals to build credible, peer-level partnerships with Engineering and Product—shaping shared roadmaps together and driving growth priorities into collective planning without needing to write code yourself
• 5+ years of people leadership experience, including building, developing, and growing a team
• 8+ years of deep, experimentation-grounded expertise in technical SEO and AI-native discovery across search engines, AI Overviews, answer engines, and LLM ecosystems (AEO), combined with proven proficiency owning or partnering on CRO programs that drive measurable conversion and revenue growth
• Comfort operating in a rapidly evolving landscape where best practices are still emerging, creating new frameworks for measuring and growing AI-driven discovery
• Experience evaluating and selecting SEO, AEO, or CRO tooling and vendors at scale
• Experience leveraging automation, AI, and programmatic approaches to scale content creation, optimization, and experimentation while maintaining quality
• Experience building and scaling a GTM strategy around organic channels, including making the business case for investment and defending it with data
• Experience building an AEO measurement approach or strategy from the ground up, given how new and undefined this space still is
• Familiarity with modern web technologies and search infrastructure, including JavaScript rendering, CMS architectures, APIs, schema markup, server-side rendering, edge rendering, and content delivery strategies
• A visible point of view in the SEO/AEO/CRO space — through speaking, writing, or industry community involvement
• Category experience in high-consideration or emotionally sensitive purchase category and/or healthcare, digital health