Senior Affiliate Marketing Manager

Join Rula, a leading patient marketing team, as a Senior Affiliate Marketing Manager. In this role, you will be responsible for managing the Affiliate channel end to end, including investment decisions, partner management, forecasting, and patient journey optimization. You will work closely with internal and external stakeholders, including Analytics, Finance, and Provider Success, and will have dotted-line responsibility over an Affiliate Specialist, an external contractor, and virtual assistants. This is a remote position with a range of benefits, including paid parental leave, medical, dental, and vision insurance, and a 401(k) retirement plan.

• Own the Affiliate channel end to end, including investment decisions, partner management, forecasting, and roadmap development.
• Recruit and grow high-quality publishers, optimize partner performance, and ensure compliance and fraud/quality auditing.
• Collaborate with internal and external stakeholders, communicate effectively with leadership, and drive results to exceed targets.

• Experience in data-driven and ROI-based Affiliate programs, including managing ROI to levels of granularity below aggregate channel performance (i.e. partner or State level)
• Experience directly managing large budgets / partner spend, i.e. $1M+ per month
• Experience working with cross-functional partners including Finance and Analytics to improve channel outcomes
• Experience with affiliate tracking, attribution, and fraud / compliance auditing
• Experience recruiting, negotiating with, and managing publisher / affiliate partners to grow and improve channel outcomes
• 8+ years of related professional experience directly executing and managing affiliate marketing programs
• Affiliate network / platform mastery (Impact or equivalent, e.g. Commission Junction, Rakuten, Partnerize); expert understanding of partner onboarding, tracking setup, commissions/payout structures, and optimization levers
• While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement
• Hands-on experience with Impact
• Experience leading a team, VAs, or one or more specialists
• Experience managing marketplace / directory partners (e.g., Psychology Today, ZocDoc) and/or a retail partner like Amazon
• Proficiency with Looker or equivalent data visualization tools
• Track record of building / leveraging AI agents to automate affiliate operations
• Proficiency with first-party data integration tools like Freshpaint, Segment, etc