Director of Revenue Strategy & Planning

Join Rula, a fast-growing B2B company, as the Director of Revenue Strategy & Planning. In this role, you will design and implement the operating model for one of Rula's core business units, working closely with Sales, Marketing, Product, and Finance. You will be responsible for building the growth plan, modeling targets and capacity, defining the sales funnel, and turning performance data into actionable insights. This is a remote position with competitive benefits, including a 401(k) plan, medical, dental, and vision insurance, paid parental leave, and more.

• Design and implement the operating model for a core B2B business unit, including building growth plans, modeling targets, and defining the sales funnel.
• Collaborate with cross-functional teams, including Sales, Marketing, Product, and Finance, to make informed go-to-market decisions and ensure alignment.
• Utilize strong analytical skills to derive insights from data, build and maintain forecasting models, and lead pipeline reviews.

• The ideal candidate has deep experience in B2B or B2B2C go-to-market strategy and sales/revenue operations, is comfortable working with small to medium-sized businesses, and enjoys switching from detailed modeling work to executive-level storytelling
• Demonstrated expertise building and owning GTM plans (targets, quotas, territories, coverage models, or RoE) for SMB and Mid-Market sales teams
• Experience working cross-functionally with Sales, Marketing, Finance, and Product to land GTM decisions
• Strong analytical skills; with an ability to derive insights from raw data, build/maintain forecasting models, understand funnel dynamics, and lead / co-lead pipeline reviews
• 10+ years of experience across revenue functions, with 5+ specifically in Sales Ops, RevOps, Strategy, or related GTM roles in B2B or B2B2C businesses
• 3+ years of people management experience
• Excellent written and verbal communication, including experience creating executive-ready narratives and decks and translating trade-offs to non-technical audiences
• While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement:
• Experience with B2B healthcare GTM motions
• Prior work in a multi-channel GTM environment (e.g., inbound + outbound + partner / alliances)
• Experience in a startup or high-growth, agile environment with shifting priorities
• Expertise with Salesforce (or equivalent CRM) and basic BI tools (e.g. Looker, Tableau, Hex, PowerBI)
• Experience supporting or running ICP tests and translating results into coverage or playbook changes