Sales Manager, Bondtester

Nordson Test & Inspection, a global leader in X-Ray & Test Systems and Optical Sensors and Metrology, is seeking an experienced and highly motivated individual to join our team. We are committed to creating a diverse and inclusive workplace, and we are looking for candidates who share that same commitment.

Summary of the role

As a member of our team, you will have the opportunity to work in a dynamic and collaborative environment, where your ideas and contributions will be valued and respected.

JOB SUMMARY

Support the growth of the Nordson X-Ray and Test business by developing a strong understanding of our products, markets, customers, and channel partner network. This role is responsible for working closely with 3rd-party sales representatives to drive opportunity development, maintain partner engagement, and ensure alignment with our go-to-market strategy.  This role will primarily focus on Bondtester Product Line. 

Build productive relationships with channel partners and customers, helping to identify new business opportunities, increase market share, and deliver an exceptional customer experience. A key focus of the role is to nurture, support, and hold 3rd-party representatives accountable for pipeline development, sales activity, and achievement of agreed business objectives.

Regional Product Line Subject Matter Expert

• Develop thorough understanding of designated product lines, applications & target markets
• Initial focus will be on Bondtester Product Line, but other focus areas may be added
• Collaborate with internal sales, application, service, marketing and product line tames to support customer excellence and revenue growth
• Ensure consistent execution of our commercial strategy across all assigned territories and channel partners

3rd Party Channel Management

• Develop and execute channel strategies to drive revenue growth through select third-party partners.
• Identify, recruit, and onboard new channel partners across targeted regions or verticals.
• Manage relationships with existing partners to ensure alignment with business goals and maximize performance.
• Collaborate with sales, marketing, and product teams to support partner enablement and go-to-market initiatives.
• Monitor and analyze partner performance metrics, providing regular reporting and insights to leadership.
• Negotiate partner agreements, including pricing, incentives, and contractual terms.
• Ensure partners are trained and certified on product offerings and sales processes.
• Resolve partner conflicts and escalate issues as needed to maintain strong relationships.

Forecasting, Reporting & CRM Management

• Maintain project pipeline weekly ensuring key opportunities are up to date in the Customer Relationship Management system and maintain customer data in C4C.
• Provide accurate and timely forecasts (through the CRM tools) on product/business win forecasts, minimum of 12 months rolling.

EDUCATION & EXPERIENCE REQUIREMENT

Essential

• 2+ years of experience in sales, service or application support of capital equipment
• High technical capability to sell complex electronic solutions
• Excellent communication and interpersonal skills
• Proven ability to drive the sales process from plan to close
• Planning and forecasting skills
• CRM proficiency (e.g., C4C)

PREFERRED SKILLS & ABILITIES

• Excellent analytical capability and data driving decision-making
• Excellent negotiation skills
• Time management, prioritization, and delegation
• Flexibility and openness to feedback
• Ability to lead, coach, and develop account plans
• Ability to inspire and motivate cross-functional teams
• Expertise in spreadsheets, presentations, and databases
• Experience in Semiconductor and Electronic Assembly markets

WORKING CONDITIONS & PHYSICAL DEMANDS

Office based with travel to the countries / regions and customers as required.  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required.  Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

TRAVEL REQUIRED

Travel estimated 50% within USA & Canada.    

Global travelling for Sales team meetings maybe required.

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Interested?

If you are interested in being a part of a team and creating an inclusive and diverse workplace, please apply online with your CV.

About Nordson Test & Inspection

Nordson Test & Inspection manufactures world-class metrology equipment and inspection systems to ensure electronic products are built to meet the highest standards. We use X-ray inspection, acoustic imaging, and optical inspection technologies to create testing systems that enable the identification of even the smallest defects at high resolution. By joining our team today, you will help us bring innovative ideas to life. Nordson Test & Inspection is a global team that works to create machines and systems that improve the manufacturing process for a wide range of industries, including electronics, aerospace, automotive, energy, lighting, and medical. We offer a supportive culture in a growing and dynamic work environment. Whether you're just beginning your career or you're a seasoned professional, there's a place for you to belong at Nordson Test & Inspection. We offer hourly and salary positions in production, maintenance, customer service, quality, engineering, and more. We actively invest in our teams to help you build your skillsets and advance your career.