Lifecycle Marketing Manager (Expansion)

Join our team as a Lifecycle Marketing Manager (Expansion) and take ownership of the strategy and outcomes for prioritized, revenue-facing lifecycle motions. In this strategic growth-marketing role, you will identify and frame opportunities, develop journey strategy and customer experience, and recommend tactics to move customers forward in their journey. You will partner with Campaign Ops/MOps for production and technical execution, and work closely with PMM, Product, Sales, and Legal to ensure alignment on campaign timing, eligibility, and follow-up. This is a high-impact role that requires a customer-first mindset, strong communication skills, and the ability to operate with a high degree of autonomy.

• Développer et mettre en œuvre des stratégies de marketing pour les motions de cycle de vie axées sur les revenus, y compris la conversion PQL, la vente croisée et l'expansion.
• Collaborer avec les équipes de produit, de vente et de marketing pour aligner les campagnes sur les priorités de l'entreprise et résoudre les conflits.
• Analyser les performances des programmes de marketing et fournir des recommandations pour l'optimisation.

• A constant learner who stays on top of the changing digital marketing landscape, including AI and smart automation
• Proven experience owning conversion, cross-sell, expansion, or PLG motions and delivering against revenue and pipeline goals
• 4-6 years of experience in email, CRM, and/or lifecycle marketing, ideally within a buyer stage-based, integrated campaign model
• A customer-first mindset and a passion for crafting targeted, impactful user experiences
• Bachelor's degree in marketing, business, or related field
• Working knowledge of digital marketing technologies including CRMs (Marketo, SFDC, Pendo experience preferred), pixel tracking, attribution, and campaign tracking
• High attention to detail, focused on accuracy, organized
• Working knowledge of cross-functional collaboration (especially with Sales, PMM, and Product), stakeholder alignment, and project management; comfortable making tradeoffs across competing priorities
• Strong communication skills and the ability to present data-driven insights and strategies to cross-functional stakeholders and leadership
• Ability to turn ambiguity into a clear plan and operate with a high degree of autonomy
• At least 2+ years of B2B experience; SaaS/enterprise software a plus