Lifecycle Marketing Specialist (Customer Journey)

Join our team as a Lifecycle Marketing Specialist, where you will own the experience and performance of a defined portfolio of customer journeys and lifecycle initiatives. You will translate lifecycle direction into journey requirements, experience improvements, measurement, and optimization priorities. This role requires a customer-first mindset, strong attention to detail, and the ability to manage multiple programs and deadlines.

• Posséder l'expérience et la performance d'un portefeuille défini de parcours clients toujours actifs et d'initiatives de cycle de vie assignées.
• Concevoir les exigences du parcours, l'expérience client, la performance et l'amélioration continue pour les parties assignées du portefeuille de cycle de vie priorisé.
• Traduire la direction du parcours approuvé en briefs clairs, exigences d'audience et de contenu, critères d'acceptation et mesures de succès.

• Experience improving customer communications or lifecycle journeys using customer needs and performance insights; able to write clear briefs, define journey requirements, and recommend experience improvements
• Bachelor's degree in marketing, business, or related field
• 2-4 years of experience in email/CRM/lifecycle marketing, ideally within a data-driven, experimental, continuously optimized, stage-based campaign model
• Working knowledge of marketing automation platforms and CRMs (Marketo and SFDC experience preferred), including segmentation, dynamic content, and campaign tracking
• Ability to manage multiple programs and deadlines and to work independently within defined architecture, intake rules, and launch gates
• A customer-first mindset and a passion for crafting targeted, impactful user experiences
• A constant learner who stays on top of the changing digital marketing landscape, including AI and smart automation
• Clear written and verbal communication, with the ability to report on performance and flag risks to cross-functional partners
• 1+ year of B2B experience; SaaS/enterprise software a plus
• Strong attention to detail, with a record of accuracy, clean QA practices, and polished deliverables; comfortable with daily run checks and monitoring