Manager of Brand Marketing

Join Rent the Runway as a Brand Marketing Manager, where you'll develop and execute bold, insight-driven marketing campaigns that bring our brand to life across every channel. You'll design and produce tentpole events and community programming, translating business priorities and consumer insights into impactful campaigns that drive brand relevance and business growth. You'll also lead post-campaign recaps, track brand health metrics, and use AI to accelerate performance analysis. This is a hands-on role for someone who thrives in the details and loves turning strategy into action.

• Développer et exécuter des campagnes marketing audacieuses et basées sur des insights qui donnent vie à la marque Rent the Runway sur tous les canaux.
• Concevoir et produire des événements phares et des programmes communautaires qui approfondissent la connexion avec les clients et suscitent des conversations culturelles.
• Jouer un rôle clé dans la manière dont les femmes découvrent et vivent Rent the Runway, en traduisant les priorités commerciales, les insights consommateurs et les histoires de produits en campagnes impactantes.

• This is a hands-on role for someone who is part strategist, part operator, part community builder—who thrives in the details, loves turning strategy into action, and moves seamlessly between big-picture thinking and execution
• 4-6 years of brand marketing, campaign management, or marketing operations experience at a consumer, e-commerce, or direct-to-consumer brand
• Champion a customer-first mindset by leveraging data, insights, and journey mapping to inform campaign strategy and optimization
• Community-led marketer with real-time cultural awareness. You stay connected to customer feedback, community sentiment, and emerging trends, translating them into actionable insights that keep our brand culturally relevant
• Deep understanding of the women's fashion landscape, consumer trends, competitive dynamics, and evolving digital ecosystem
• Execution-focused marketer with strategic awareness. You understand brand narrative and customer storytelling deeply enough to translate direction into brilliant briefs and campaigns. You don't need to set the strategy—you excel at bringing it to life flawlessly across every channel
• Experience in fashion, retail, lifestyle, or DTC (a plus). You understand the relationship between brand narrative, product, and customer loyalty—and you understand the RTR customer
• Omnichannel campaign expertise. You understand how messaging, creative, and tactics need to align across channels, and you can coordinate across teams without authority
• Cross-functional orchestrator. You're comfortable being the POC across creative, growth, product, and external partners. You solve problems, clear roadblocks, and drive alignment through relationship and clarity
• Expert systems thinker. You're proficient in Asana and comfortable with Figma, Google Analytics, and Looker. You're curious about and comfortable experimenting with AI tools to enhance workflows—from performance analysis to creative optimization. You love building processes that allow teams to scale without sacrificing quality
• Proven track record shipping multiple concurrent campaigns on time and on brand, with obsessive attention to detail and a relentless hatred of slippage
• Communication skills at multiple altitudes. You can write a tight brief for the creative team and a clear executive update for leadership. Your thinking is sharp and your communication is direct