Product Marketing Manager (Credit)

Join Plaid as a Product Marketing Manager for Credit. In this role, you will be responsible for bringing Credit products to market, leading product-market fit work, and developing the go-to-market strategy. You will own messaging and positioning for the Credit product area, create and drive GTM strategy and launch plans, and lead sales and GTM enablement. This position offers competitive pay, comprehensive health benefits, and lifestyle perks.

• Independently own market signal gathering for the Credit product area, synthesizing customer feedback, competitive intelligence, pricing signals, and TAM analysis.
• Develop and maintain Ideal Customer Profiles (ICPs) for the Credit product area, lead customer discovery, and synthesize qualitative and quantitative insights into action.
• Create and drive go-to-market (GTM) strategy and launch plans for Credit products, set goals for GTM programs, and track adoption and funnel metrics.

• Exceptional ability to conceptualize and execute integrated marketing campaigns
• Outstanding written, storytelling and visual communication skills – comfortable developing marketing and sales content that resonates with lenders
• Desire to engage deeply with cross-functional partners across Revenue, Marketing, Product, Design, Engineering – and build an in-depth understanding of how our solutions work and deliver customers value
• Strong presence and verbal communicator
• 8+ years of experience with 5+ years in product marketing or other strategic GTM role at a B2B software company. Credit/Lending experience strongly preferred
• We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!