Product Marketing Manager (Onboarding)

Join Plaid as a Product Marketing Manager (Onboarding) and lead the development of a compelling onboarding strategy. You will work closely with Product, Sales, Enablement, Growth, and Marketing to drive adoption and growth. This role requires strong analytical skills and a proven track record in product marketing, preferably in fintech or B2B technology. Enjoy vibrant office environments, competitive pay, comprehensive health benefits, and various lifestyle perks.

• Act as the quarterback for Plaid’s onboarding strategy, building a clear, compelling onboarding narrative and go-to-market strategy.
• Partner closely with Product to shape product-market fit, influence roadmap decisions, and bring the voice of the customer into product strategy.
• Lead onboarding positioning and messaging across products, ensuring a unified narrative, and translate the onboarding strategy into go-to-market programs that drive adoption and growth.

• Strong analytical rigor – comfort using funnel metrics to drive strategy
• 5+ years in Product Marketing, preferably in fintech or b2b technology
• Proven track record influencing Product and cross-functional stakeholders
• We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!