Senior Art Director (Demand Generation)

Join Okta, a leading identity and access management company, as a Senior Art Director for Demand Generation. In this role, you will be the visual creative lead for global demand generation and growth initiatives, shaping the creative experiences that engage enterprise decision-makers and drive pipeline growth. You will collaborate closely with demand generation leaders, global campaign managers, and copywriters, and will have the opportunity to work from home and enjoy a range of benefits.

• Lead visual concepting and end-to-end art direction for integrated campaigns across core solution pillars.
• Collaborate closely with Demand Gen leaders, Global Campaign managers, and copywriters to translate campaign briefs into compelling visual narratives.
• Partner with marketing operations and growth marketers to evaluate campaign analytics, engagement heatmaps, and creative A/B testing results.

• Deep Conversion Design Intuition: Demonstrated expertise in UX/UI best practices, digital visual hierarchy, mobile-first design, and conversion rate optimization (CRO) methodologies
• Extensive Experience: 6+ years of art direction or senior visual design experience, with a proven focus on multi-channel digital campaigns, demand generation, or performance creative within B2B SaaS, enterprise tech, or top-tier digital agencies
• Data-Informed Creative Mindset: Comfort reviewing performance metrics, understanding A/B testing frameworks, and using data to inform creative iteration
• Mastery of Creative Tooling: Advanced proficiency with Figma and Adobe Creative Cloud (Photoshop, Illustrator, InDesign), paired with modern asset management and workflow tools
• Collaborative Spirit: A proactive, self-starter mentality with experience partnering closely with copywriters and mentoring junior or mid-level designers
• Cross-Functional Communication & Storytelling: Strong verbal and visual presentation skills, with the ability to articulate design rationale and strategic thinking clearly to marketing executives, product teams, and cross-functional partners
• A Stellar Digital Portfolio: A comprehensive portfolio showcasing sophisticated typography, visual hierarchy, layout design, and modular creative systems across digital touchpoints (ad packages, conversion web pages, editorial assets, and interactive experiences)
• Familiarity with front-end web technologies (HTML, CSS) and web design frameworks
• Working knowledge of motion design (After Effects, Lottie) or rich media animation for paid social and digital ad units
• Direct experience designing for enterprise cybersecurity, cloud infrastructure, or developer platforms