Coordinator, Brand Strategy

Brand Stewardship

Review and evaluate marketing and communication materials for compliance with university brand standards; interpret established guidelines, provide guidance to campus partners and escalate as needed. Coordinate and support the administration of the university's brand review process, including tracking submissions and maintaining documentation. Develop, maintain, and communicate institutional brand standards and guidelines to support consistent application of the university brand.

Coordinate and collaborate with internal partners on brand management, visual identity, and brand implementation initiatives.

Brand Strategy

Coordinate projects that support implementation of the university's brand strategy. Prepare presentations, reports, meeting materials, and other supporting documents. Conduct research and analyze information related to branding, higher education marketing, peer institutions, and industry trends.

Assist with collecting and organizing information used to evaluate brand initiatives and institutional marketing efforts.

Campus Engagement

Advise and serve as a resource for university communicators and campus partners on brand standards, guidelines, and available resources. Develop and deliver presentations, workshops, and training sessions related to the university brand. Support and identify opportunities to improve campus awareness and understanding of institutional branding.

Build and maintain positive working relationships with partners across the university. Knowledge, Skills, and Abilities (KSAs): Strong organizational and project coordination skills.

Excellent written and verbal communication skills. Ability to manage multiple priorities while meeting deadlines. Strong attention to detail and commitment to accuracy.

Ability to interpret and apply established standards and guidelines. Ability to work collaboratively with colleagues from a wide range of backgrounds and functional areas. Ability to exercise sound judgment and provide excellent customer service.

Ability to work independently while contributing to a collaborative team environment. Demonstrated initiative, adaptability, and willingness to learn.