Lifecycle Marketing Technologist

Join Housecall Pro, a fast-growing technology company focused on improving the lives of service professionals. As the Lead, Lifecycle Marketing, you will manage the full spectrum of lifecycle campaigns, including email, SMS, and in-app messaging. You will oversee campaign strategy, execution, and analysis, collaborating closely with content, design, and analytics teams. Your role will require analyzing performance metrics, optimizing campaigns, and continuously evolving strategies to meet business goals. You will ensure campaigns are personalized, timely, and compliant with relevant regulations, providing a cohesive experience across all customer touchpoints.

• Développer et mettre en œuvre des stratégies de marketing de cycle de vie multicanal en utilisant l'email, le SMS et la messagerie in-app.
• Analyser les performances des campagnes, optimiser les campagnes et faire évoluer continuellement les stratégies pour atteindre les objectifs commerciaux.
• Collaborer avec les équipes de contenu, de conception et d'analyse pour garantir une intégration transparente avec les stratégies marketing globales.

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience
• Strong JavaScript skills for landing pages, forms, custom tracking, and data manipulation
• Proven experience writing Liquid and/or Mustache templates for advanced personalization and conditional content
• Solid grasp of customer data models, segmentation, and event-based triggering
• Experience with A/B testing, segmentation, and personalization across channels with proven success of driving lift in engagement
• Knowledge of email and SMS compliance regulations such as GDPR, CAN-SPAM, and TCPA
• Excellent HTML and CSS skills, including table-based email layouts, inline styles, media queries, and client-specific rendering fixes
• 5+ year experience in email marketing, SMS, in-app messaging, including campaign strategy, execution, and analysis
• Experience with a CDP such as Segment, mParticle, or RudderStack is a plus
• Strong communication and teamwork skills
• Ability to adapt to changing priorities and meet deadlines
• Attention to detail and creative problem-solving abilities
• A proactive mindset focused on continuous improvement
• Enthusiasm for learning and staying current with industry trends
• Strong ability to Multi-task to ensure communication and deployments happen on-time