Director of Paid Media & Growth

Join Bluevine, a leading fintech company dedicated to empowering small businesses. As the Director of Paid Media & Growth, you will lead our paid media strategy, investment, experimentation, measurement, and creative strategy across channels. You will play a key role in building an AI-native marketing organization and will have the opportunity to make a significant impact on the growth of the company.

• Diriger la stratégie, l'investissement, l'expérimentation, la mesure et la stratégie créative des médias payants à travers tous les canaux.
• Construire et diriger une équipe performante de médias payants et d'analytique marketing, en établissant des normes élevées et une culture de responsabilité.
• Gérer les médias payants en tant que portefeuille d'investissement intégré, en définissant les stratégies et les objectifs des canaux, et en ajustant les plans en fonction des preuves ou des conditions commerciales.

• Deep paid media expertise across performance marketing and brand media channels, including paid search, paid social, CTV, online video, audio, podcasts, display, and out of home. Direct mail experience is a plus
• Experience optimizing media in a business where lead quality can be evaluated objectively through downstream outcomes such as activation, revenue, or LTV
• A problem solver who brings structure to ambiguous challenges, forms testable hypotheses, and translates evidence into clear, actionable recommendations
• Bachelor’s degree or equivalent practical experience preferred; an MBA or advanced quantitative or technical degree is a plus
• Strong command of growth economics and media measurement, with experience managing substantial, multi-channel budgets and applying CAC, LTV, marginal returns, attribution, incrementality, and media mix modeling to investment decisions
• Experience in fintech, financial services, or another regulated category is preferred but not required
• 12+ years of experience in paid media, growth marketing, or performance marketing, including at least three years leading and developing teams. You set clear direction, operate proactively and autonomously, and build a culture of ownership, accountability, and sound judgment
• A full-funnel growth mindset, with the ability to balance investment between demand generation and demand capture to drive efficient, durable growth
• Excellent communication and collaboration skills, with experience partnering across Creative, Product, Risk, Finance, Data Science, Business Operations, and Legal
• Strong creative judgment and the ability to connect media strategy with messaging, formats, audiences, offers, and customer journeys
• An AI-native operator who uses emerging tools to accelerate analysis, improve workflows and campaign processes, and increase the speed and quality of team output
• A strong connection to Bluevine’s mission of empowering small businesses