Manager of Performance Creative Strategy (Paid Media)

Join Suno as the Manager of Performance Creative Strategy (Paid Media). In this role, you will own the creative strategy behind our performance marketing, leading a team of creative specialists and collaborating with paid media, data science, and production. You will build a persona playbook, run the loop from creative analysis to insight to strategy, and drive audience research. Additionally, you will lead and develop a team of creative specialists and manage our UGC agency partner. This position offers a competitive salary, benefits, and the opportunity to make a significant impact on our growth.

• Diriger la stratégie créative derrière le marketing de performance, en définissant les audiences cibles et en développant des messages adaptés.
• Construire un manuel de persona qui décrit ce qu'il faut dire, montrer et tester pour chaque audience, et le maintenir à jour en fonction des résultats.
• Diriger et développer une équipe de spécialistes créatifs, en gérant les partenariats avec les agences de contenu généré par les utilisateurs.

• A sharp, clear communicator who can explain exactly how a strategy is built and why
• Relentlessly proactive: you go looking for the audience insight nobody handed you, and you care deeply about the people you're advertising to
• Bonus: YouTube or Google display creative, ASO, or lifecycle marketing experience
• A track record of paid social creative strategy that drove subscriptions and conversions (not brand or awareness campaigns), with results you can speak to
• Experience at large, complex consumer companies with a wide range of audiences, selling everything from low-price subscriptions to higher-ticket plans
• Experience leading creative strategists and creatives while acting as the bridge between creative and paid media teams
• 8+ years in creative strategy, with deep roots in performance marketing