Content Marketing Manager

Join AppLovin Ads, one of the largest growth channels for consumer brands. As a Content Marketing Manager, you will own the advertiser content program from start to finish, creating compelling content that drives new consumer advertisers to launch on AppLovin and sets them up for success. You will track performance, iterate on content, and create seasonal campaigns around key advertiser moments. This is a self-directed role that requires exceptional writing skills and a background in performance marketing or adtech.

• Own the advertiser content program end to end, including setting the calendar, writing pieces, deciding on distribution, publishing, tracking performance, and iterating.
• Create content that accelerates consumer advertisers launching on AppLovin Ads, including identifying resonant topics, formats, and distribution channels.
• Track what’s working and kill what isn’t, ensuring that the content created results in advertisers launching and scaling on AppLovin.

• You are an exceptional writer. You can distill complex advertising topics into content that's clear, compelling, and polished - without the help of a copyeditor
• You move fast and would rather publish and iterate than wait until something is perfect
• You are self-directed. This isn’t a role where you’ll be given an existing content playbook to execute - you’ll build it yourself and won’t need someone to tell you where to start. The calendar you build is the calendar you execute
• 3+ years experience writing content for a performance marketing or adtech audience. You’ve published work you can point to
• Familiarity with PostHog, Superset, Trino or other big data platforms. Ideally you will query large datasets to find your own answers, not wait for someone to pull a report
• Video scripting or production experience
• Ad platform background - you've marketed to advertisers, not just to consumers