Global Content Marketing Manager

Position Overview

The Global Content Marketing Manager develops and delivers high-quality, globally scalable content that supports product launches, strategic programs, and key customer segments. Partnering closely with Product Marketing and Segment Leads, this role translates product positioning, customer insights, and business strategies into clear, differentiated messaging and compelling content tailored to diverse audiences and markets.

Blending research, messaging development, and hands-on content creation, the Content Marketing Manager helps ensure a consistent and impactful approach across the global marketing organization. The role maintains Laerdal’s brand and editorial standards while optimizing content for search, AI discoverability, and omnichannel activation. Success in this position requires strong writing and editorial expertise, strategic thinking, and the ability to transform complex ideas into credible, engaging content that supports business and customer needs.

Responsibilities

• Positioning Messaging Develop positioning, value propositions, and messaging in partnership with Product Marketing.
• Adapt messaging across customer segments, personas, and regional markets.
• Leverage customer, competitor, and market insights to strengthen content strategy.
• Content Development Create compelling long- and short-form content, including articles, customer stories, briefs, and campaign assets.
• Partner with subject matter experts and customers to develop accurate, relevant content.
• Leverage AI tools to support research, content development, and optimization.
• Editorial Brand Management Ensure content aligns with Laerdal’s brand, tone, messaging, and editorial standards.
• Edit, proofread, and fact-check content for quality, accuracy, and consistency.
• Support content governance and editorial guidelines.
• SEO Content Optimization Apply SEO best practices to improve content visibility and discoverability.
• Structure and optimize content for both traditional search and AI-driven discovery.
• Refine human- and AI-generated content to maintain quality and brand integrity.
• Content Activation Repurpose content across web, email, social, sales enablement, advertising, and other channels.
• Ensure content is ready for global localization and segment-specific activation.
• Collaboration Performance Partner with Product Marketing, Sales, Creative, Paid Media, Web, and regional teams to support coordinated execution.
• Monitor content performance and recommend improvements based on engagement, search, and segment insights.
• Support editorial planning, prioritization, and the centralized content pipeline.