Product Marketing Lead

Join Bizzabo as a Product Marketing Lead, where you'll shape the understanding of our Event Experience OS. In this lead role, you'll own positioning, messaging, launches, competitive strategy, sales enablement, and analyst relations. You'll work closely with Product, Sales, Account Management, and Marketing, and report directly to our Co-founder and CMO. This is a unique opportunity for a builder who wants to shape a category and work with cutting-edge AI technology.

• Own positioning and messaging for the Event Experience OS, translating new capabilities into clear value for enterprise event leaders.
• Run product launches end to end, partnering with Product on development and owning the go-to-market strategy.
• Build competitive intelligence materials and equip the sales team with the necessary tools to win competitive deals.

• Hands-on experience with analyst relations, ideally including a Forrester Wave or Gartner Magic Quadrant evaluation
• Strong sales enablement instincts. You build narratives and assets that get used in the field, and you know how to check that they do
• An AI-native way of working. You've used AI agents, ideally Claude, to automate real GTM workflows, and you can show us what you built
• Excellent writing. You make complicated things simple without making them generic
• Comfort building without a big team around you: you set your own priorities, move fast, and ship
• 5+ years of product marketing in B2B SaaS selling to mid-market and enterprise buyers, including time as the lead or sole product marketer
• A track record of positioning complex platforms for both business and technical buyers, and of winning against an entrenched incumbent
• Experience in event technology, martech, or another platform sold to marketing teams
• Hands-on experience with Claude Cowork, Claude Skills, or similar agentic tools in your day-to-day work
• Experience marketing agentic or AI-first products to enterprise buyers
• Experience with a three-sided value story (in our case, organizers, attendees, and sponsors)
• Fluency with Salesforce, HubSpot, and Gong, and comfort pulling your own data from them